What Is Globalization and What Are Its Effects

Globalization, for good or ill, is here to stay. Globalization is an attempt to abolish barriers, especially in trade. In fact, it has been around longer than you might think. Definition Globalization is an elimination of barriers to trade, communication, and cultural exchange. The theory behind globalization is that worldwide openness will promote the inherent wealth of all nations. While most Americans only began paying attention to globalization with the North American Free Trade Agreement (NAFTA) debates in 1993. In reality, the U.S. has been a leader in globalization since before World War II. End of American Isolationism With the exception of a spate of quasi-imperialism between 1898 and 1904 and its involvement in World War I in 1917 and 1918, the United States was largely isolationist until World War II changed American attitudes forever. President Franklin D. Roosevelt had been an internationalist, not an isolationist, and he saw that a global organization similar to the failed League of Nations might prevent another world war. At the Yalta Conference in 1945, the wars Big Three allied leaders--FDR, Winston Churchill for Great Britain, and Josef Stalin for the Soviet Union--agreed to create the United Nations after the war. The United Nations has grown from 51 member nations in 1945 to 193 today. Headquartered in New York, the U.N. focuses (among other things) on international law, dispute resolution, disaster relief, human rights, and the recognition of new nations. Post-Soviet World During the Cold War (1946-1991), the United States and the Soviet Union essentially divided the world into a bi-polar system, with allies either revolving around the U.S. or the U.S.S.R. The United States practiced quasi-globalization with nations in its sphere of influence, promoting trade and cultural exchanges, and offering foreign aid. All of that helped keep nations in the U.S. sphere, and they offered very clear alternatives to the Communist system. Free Trade Agreements The United States encouraged free trade among its allies throughout the Cold War. After the collapse of the Soviet Union in 1991, the U.S. continued to promote free trade. Free trade simply refers to a lack of trade barriers between participating nations. Trade barriers typically mean tariffs, either to protect domestic manufacturers or to raise revenue. The United States has used both. In the 1790s it enacted revenue raising tariffs to help pay off its Revolutionary War debts, and it used protective tariffs to prevent cheap international products from flooding American markets and prohibiting the growth of American manufacturers. Revenue-raising tariffs became less necessary after the 16th Amendment authorized an income tax. However, the United States continued to pursue protective tariffs. The Devastating Smoot-Hawley Tariff In 1930, in an attempt to protect U.S. manufacturers trying to survive the Great Depression, Congress passed the notorious Smoot-Hawley Tariff. The tariff was so inhibiting that more than 60 others nations countered with tariff obstacles to U.S. goods. Rather than spur domestic production, Smoot-Hawley probably deepened the Depression by hobbling free trade. As such, the restrictive tariff and counter-tariffs played their own role in bringing about World War II. Reciprocal Trade Agreements Act The days of the steep protective tariff effectively died under FDR. In 1934, Congress approved the Reciprocal Trade Agreements Act (RTAA) which allowed the president to negotiate bilateral trade agreements with other nations. The U.S. was prepared to liberalize trade agreements, and it encouraged other nations to do likewise. They were hesitant to do so, however, without a dedicated bilateral partner. Thus, the RTAA gave birth to an era of bilateral trade treaties. The U.S. currently has bilateral free trade agreements with 17 nations and is exploring agreements with three more. General Agreement on Tariffs and Trade Globalized free trade took another step forward with the Bretton Woods (New Hampshire) conference of World War II allies in 1944. The conference produced the General Agreement on Tariffs and Trade (GATT). The GATT preamble describes its purpose as the substantial reduction of tariffs and other trade barriers and the elimination of preferences, on a reciprocal and mutually advantageous basis. Clearly, along with the creation of the U.N., allies believed that free trade was another step in preventing more world wars. The Breton Woods conference also led to the creation of the International Monetary Fund  (IMF). The IMF was intended to help nations that might have balance of payments trouble, such as Germany had paying reparations after World War I. Its inability to pay was another factor that led to World War II. World Trade Organization GATT itself led to several rounds of multilateral trade talks. The Uruguay Round ended in 1993 with 117 nations agreeing to create the World Trade Organization (WTO). The WTO seeks discusses ways to end trade restrictions, settle trade disputes, and enforce trade laws. Communication and Cultural Exchanges The United States has long sought globalization through communication. It established the Voice of America (VOA) radio network during the Cold War (again as an anti-Communist measure), but it continues in operation today. The U.S. State Department also sponsors a multitude of cultural exchange programs, and the Obama administration recently unveiled its International Strategy for Cyberspace, which is intended to keep the global Internet free, open, and interconnected. Certainly, problems exist within the realm of globalization. Many American opponents of the idea say it has destroyed many American jobs by making it easier for companies to make products elsewhere, then ship them into the United States. Nevertheless, the United States has built much of its foreign policy around the idea of globalization. Whats more, it has done so for nearly 80 years.

The Strategic Defence Initiative Within The Cold War Essay

The Cold War was an ideological war primarily between the United States and the Soviet Union (1945-1991). There were several major flashpoints within the war, such as the concept of Mutually Assured Destruction (M.A.D), the Strategic Defence Initiative (S.D.I), the Cuban Missile Crisis, the Vietnam War, the Korean War, the Berlin Blockade and the defiance of the USSR. This essay will discuss the significance the Strategic Defence Initiative within the Cold War. Contrary to the mainstream idea that the S.D.I played a primary role in ending the cold war, the S.D.I had implications in ending the war by influencing Soviet leadership however it unnecessarily complicated and increased tensions in the war. To begin with, the Cold War occurred because of the increased tensions and the alternate ideologies. Secondly, the Strategic Defence Initiative had opposing goals and purposes, therefore ensuring its superiority across political and defensive areas.Finally, the S.D.I only increased existi ng tensions. The Cold War was an ideological war between Communist and Capitalist ideologies. Specifically, the two super powers, the Soviet Union and the United States. This ideological war began shortly after the conclusion of the Cold War, with the Cambridge University Press defining the Cold War as a state of extreme unfriendliness... between countries, especially ... with opposing ideological systems, ... expressing itself ... through political pressure and threats. (Cambridge UniversityShow MoreRelatedThe Beginning of the End for the Cold War1228 Words   |  5 Pagespolicies (Regan Doctrine) which concluded the Cold War contest with victory for the west. Kegley believes that by engaging Moscow in an arm race, the Soviet Union was dragged into a competition which exhausted their already fragile economy leading them initially into retrenchment and ultimately out of the contest. (13) Peterson notes the argument of Patrick Glynn that Gorbachev’s radical reforms of perestroika and gla snost which accelerated the demise of Cold War were actually in response to President Regan’sRead MoreDeterrence During World War II1677 Words   |  7 Pagesbelligerent action and amply reflected in Thucydides and Machiavelli writings. I would focus on strategic deterrence concept crafted by Bernard Brodie and theory of deterrence evolved overtime after World War II. The Eisenhower administration outlined a doctrine of â€Å"massive retaliation† to deter opponent and use it even in limited war to keep it short and crisp, while keeping the strategy focus between strategic superiority and minimum deterrence. Paul Nitze highlighted the gap between declaratory policyRead MoreCold War And Its Effect On The End Of War1139 Words   |  5 PagesIn 1945, right after the end of Second World War, cold war broke out. Cold war is the conflict about economic, political and ideology between the USA and the USSR. These countries made this world separated, especially within European countries, into two with super enormous power. In this essay, brief introduction of cold war and the most effective factor to contribute to the end of war will be analysed. When it comes back to the beginning of cold war, in 1946, the barrier which called Iron wallRead More Has Technology Made Strategy Obsolete? Essay1516 Words   |  7 Pages Has Technology Made Strategy Obsolete? It has been said that, quot;improvements in technology for waging war have made strategy increasingly irrelevant.quot; This is not the case; strategy is actually becoming more important with the development of more sophisticated military technology. Firstly it must be clearly defined how strategy and technology relate to each other. There have been many different views on what, in effect, constitutes strategy. If one were to compare Sun Tzus concepts ofRead MoreESSAY Military Spending Is It Justified1513 Words   |  7 Pagesjustifiable in the modern world. ! ! With all its wars, terrorist attacks and genocides, history might suggest that the armed forces has a critical and unquestionable role in any nation-state. However, as Steven Pinker puts it â€Å"We believe our world is riddled with terror and war, but we may be living in the most peaceable era in human existence’. Since the peak of the cold war in the 1970s and 80s, organised conflicts of all kinds, such as civil wars, genocides, repression by autocratic governmentsRead MoreTHE CHALLENGES OF JOINT OPERATIONS IN THE RBAF ‚Äà ¬ PROBLEMS OF DOCTRINE AND EQUIPMENT PROCUREMENT7447 Words   |  30 Pagesï » ¿THE CHALLENGES OF JOINT OPERATIONS IN THE RBAF – PROBLEMS OF DOCTRINE AND EQUIPMENT PROCUREMENT CHAPTER I INTRODUCTION 1. Modern states tailor their defence capabilities to meet their foreign and security policy needs. Such capabilities are provided by weapon systems and trained personnel which are employed according to fundamental military principles. The uncertainties of threat and complexities of risk in the contemporary world demand a wide range of military capabilities. Furthermore, in mostRead MoreOrganizational Culture : An Organization1409 Words   |  6 Pagesprogrammes despite long development times. These circumstances are categorised by Deal and Kennedy (2000) as a â€Å"Bet-your-company† type culture. The Civil Service’s culture is not just about high risk decisions but also as a whole entity that people live within. Cummings and Worley (2005. 509) examine this point with regards to a company’s culture: An organisation’s culture is the pattern of assumptions, value and norms that are more or less shared by the organisation’s members. This is reinforced by KeytonRead MoreCybersecurity Essay1428 Words   |  6 Pagesthe manager of certain public responsibilities (2014, p. 297). This caused the technical community to design an open system with weak governance and security, built on American values of personal liberty. The overly optimistic outlook of the post-Cold War era was quickly proven to be too early. This prompted short-term solutions, such as greater encryption. While this technical action is important, however any real change in the current situation would require substantial changes in state behaviourRead MoreThe Realist Theory Of The World Operates Within A State Of Anarchy1737 Words   |  7 Pagesprevalent in history for much time, displaying its prominence ubiquitously in international relations. The realistic theory which has been examined and supported by philosophers such as Hans Morgenthau and Thomas Hobbes, concludes that the world operates within a state of anarchy. The states tend to strive a nd pursue for their own benefit and the primary objective for the states is survival and power. Therefore, an accumulation of resources and military is vital. Much of politics are flooded with politicalRead MoreEssay on The Cold War from 1950-19801739 Words   |  7 PagesThe Cold War from 1950-1980 The period of 1950 to 1980 saw the Cold War spread from the traditional playing field of Europe to other parts of the world. However it is quite clear that the USA and the Soviet Union played only a marginal role in originating these conflicts-at the most setting up the basic framework for it to occur. Furthermore, when they did get involved they each did so to varying degrees. The USA seemed to be much more motivated and interested

Economic Downturns

Questions: 1: Classical economists and Keynesian economists both have different views on the causes of economic downturns, as well as what to do about restoring the economy to long-run equilibrium. Explain in 4-5 sentences how and why these two views differ. In an economic downturn, what does a classical economist believe will happen? What about a Keynesian economist? Using an LRAS-SRAS-AD diagram, illustrate either the Keynesian or the Classical view of how the economy should return to long-run equilibrium after an economic downturn (recessionary gap). For full credit, be sure to explain each step in your answer. 2: The below information gives details on the U.S. balance of payments for 2013 ($ billion). Exports of goods 1,592 Imports of goods 2,294 Exports of services 682 Imports of services 456 Factor income receipts 773 Factor income payments 574 Unilateral transfers (net) -123 Private asset sales and 373 Official asset sales and purchases -2 purchases (net) (net) 1. Calculate the current account and financial account balance. For full credit, show all steps in your answer.2. Adding the current account to the financial account balance should give you a zero balance of payments. Calculate the balance of payments for this example. Explain in 1-2 sentences why the balance of payments in this example is not equal to zero.3.What effect did the collapse of the U.S. housing bubble and the ensuing recession have on international capital flows into the United States increase or decrease, and why? (Hint: U.S. interest rates plummeted during the recession.) Explain in 2-3 sentences. 3: Illustrate the effects of the following events on the value of the British pound relative to the value of the U.S. dollar. For full credit, label the axes and explain how you arrived at your answer. Britain's income decreases Britain's price level increases relative to the U.S. price level Britain's interest rates decline relative to U.S. interest rates 4: Use the relationship between the nominal exchange rate and the real exchange rate that was discussed in class to determine the answers to the following questions. For full credit, show how you arrived at your answer. Year Nominal Exchange Price level (U.S.) Price level (foreign) Rate (U.S.) 2011 2.335 105.2 108.3 2012 2.590 105.9 108.5 2013 3.015 106.0 109.0 2014 3.020 107.3 110.8 2015 3.446 107.3 112.6 Calculate the real exchange rate in the U.S. in 2012. Round your answer to three decimal places. Calculate the percentage change in the nominal exchange rate in the U.S. between 2013 and 2014. Round your answer to three decimal places. Calculate the percentage change in the real exchange rate in the U.S. between 2013 and 2014. Round your answer to three decimal places. Did imports from the U.S. get cheaper or more expensive between 2013 and 2014? Explain in a sentence Answers: 1. In accordance with the new Keynesian theory, economic downturns are due to lack of coordination. Such problems can arise due to the setting of prices and wages as these can anticipate the actions of other price and wage setters. The union leaders negotiate wages that are further concerened about concessions that other unions can win. According to Keynesian theory, the economy comprises of 2 firms and that if there is a decline in the money supply then each firm should decide whether or not it should cut the price. Each and every firm needs to maxize their profits, and that the profit relies not only on the pricing decision but also on other decisions made by another firm. And when no one firm makes a reduction in the price, the amount of the real money is quite below par due to which recessions occur. According to the classical economists, the government involvement and spending can result in a slow economic growth by decreasing the private sector and increasing the public sector as classical economists believe that the business investments and consumer spending signifies the most essential parts of the countrys economic growth. 2. In the Keynesian theory, the four components are consumption, investment, net exports and Government. The equlibrium level is attained when the current production is equal to the planned aggregate expenditures. At this particular point, there is never an incentive for the firms to make any alteration in the production plans. 2. Current Account balance = Exports imports + net income abroad + net current transfers CAB = (1592+682) (2294+456) + (773-574) + (-123) CAB = (-400) Financial Account balance = Differences between the sale of private assets to foreigners and purchases of private assets held abroad and differences between the sale of official assets to foreigners and purchases of official assets held abroad FAB = 373 -2 = 371 Adding of CAB to FAB does not give the value of 0 This is because there is no capital account. BOP = -400 +371 BOP = (-29) The bursting of housing bubble and ensung recession will result in the change in the returns expected to housing assets and will in turn result in the capital reallocation within the United States. When there is a collapse in the housing bubble, consumers feel less wealthy and hence reduce their spending and that the investors would get lower capital gains from the investments and hence, consider other assets. This shift can be to a one specific country or another country. When there is a flow in investment to offshort assets then the capital movements would definitely generate a change in the CAB, exports and imports and hence the real exchange rates as well. 3. When the British income increases, the demand schedule for US dollars will make it shift towards outwards which reflects the increase in income of British pounds and hence there would be an increase in demand for US goods. More than this, the supply schedule for US dollars for sale will not change. The equilibrium rate of exchange of the US dollars would rise. 1. Higher prices in Britain will result in making the imports less expensive. The Britain citizens will likely increase their spending on imports from US, shifting the demand for US dollars to the right from D0 to D1. At the same moment of time, the US would find out the Britishs goods to be more and hence it will make a reduction in their export demand from the British. The supply of US dollars will also shift to the left i.e. from S0 to S1. The result is the increase in the price of US dollars.2. A lower interest rates will definitely lessen the return rate on British GBP below the return rate on dollars which leads the investors to make a shift in the investments in US assets and hence a decrease in the US dollars to GBP exchange rate. This is shown below in terms of an increase in the GBP interest rate and vice versa. 4.1. Real Exchange rate in 2012 = Nominal exchange rate x domestic price / Foreign price Real exchange rate in 2012 = 2.590 x 105.9/108.5 Real exchange rate in 2012 = 2.532. Percentage change in the nominal exchange rate = 3.020-3.015/3.015 x 100 Percentage change = 0.166%3. Real exchange rate in 2013 = 3.015x106/109 Real exchange rate = 2.93 Real exchange rate in 2014 = 3.020x107.3/110.8 Real exchange rate = 2.92 Percentage change = decrease of 0.34%4. Real exchange rate decreases results in the exports to be cheaper as there will be a decrease in the leakages from the circular flow of income.

Lesson Before Dying Essays - A Lesson Before Dying, Thomas Jefferson

Lesson Before Dying In "A Lesson Before Dying", Mr. Grant Wiggins' life crises were the center of the story. Although he was supposed to make Jefferson into a man, he himself became more of one consequently. Not to say that Jefferson was not in any way transformed from the "hog" he was into an actual man, but I believe this story was really written about Mr. Wiggins. Mr. Wiggins improved as a person greatly in this book, and that helped his relationships with other people for the most part. At the start of the book, he more or less hated Jefferson, but after a while he became his friend and probably the only person Jefferson felt he could trust. The turning point in their relationship was the one visit in which Jefferson told Mr. Wiggins that he wanted a gallon of ice cream, and that he never had enough ice cream in his whole life. At that point Jefferson confided something in Mr. Wiggins, something that I didn't see Jefferson doing often at all in this book. The first instance in which Jefferson breaks his somber barrier and shows emotions is when "I saw a slight smile come to his face, and it was not a bitter smile. Not bitter at all"(157). At that point, he became a man, not a hog. As far as the story tells, he never showed any sort of emotion before the shooting or after up until that point. A hog cannot show emotions, but a man can. There is the epiphany of the story, where Mr. Wiggins realizes that the purpose of life is to help make the world a better place, and at that time he no longer minds visiting Jefferson and begins becoming his friend. Mr. Wiggins' relationship with his Aunt declined in this story, although it was never very strong. His Aunt treated him as if he should be a hog and always obey; yet, she wanted him to make a hog into a man. His Aunt was not a very nice person, she would only show kindness towards a person who shared many of her views, and therefore was probably a very hard person to get along with. The way Mr. Wiggins regarded his relationships most likely would have been different were he white. Mr. Wiggins feels, and rightly so, that several white men try to mock or make a fool of him throughout the story. This was a time of racial discrimination with much bigotry, so if the story took place in the present, it would be much different. In fact, there probably would have not even been this story because in the modern day, an honest and just jury would have found him innocent due to the lack of evidence. It wasn't really clear what sort of situation Mr. Wiggins was in regarding money, but he could not have been too well off because he needed to borrow money to purchase a radio for Jefferson, and he commented about the Rainbow Cafe: "When I was broke, I could always get a meal and pay later, and the same went for the bar."(168) I suppose he had enough money to get by, but not much extra. As the book progresses he probably had less money to work with due to the money he was spending to buy the radio, comic books, and other items for Jefferson. Mr. Wiggins seemed to be well respected by the community, and he felt superior to other African Americans because he was far more educated than they were. That makes Mr. Wiggins guilty of not practicing what he preaches, although Jefferson probably made it clearer to him that the less intelligent are still humans with feelings. At the start of the book, Mr. Wiggins did not understand this. He went to visit Jefferson because Miss Emma and his Aunt more or less forced him to do it. He really had no motivation except that his Aunt would shun him if he did not comply. The whole process of Mr. Wiggins' development and the plot of this story both spawn from the crimes of two characters with no other relevance to the story. After the police found Jefferson at the liquor store with the dead bodies all around, he was of course taken to trial and the times being what they were, he was convicted with very little doubt that he would be found innocent. Miss Emma, his godmother was afraid that he would die a hog and

Interview with Rushang Shah, Founder of Gramlee

Interview with Rushang Shah, Founder of Gramlee Interview with Rushang Shah, Founder of Gramlee Interview with Rushang Shah, Founder of Gramlee By Daniel Scocco If you have not noticed yet, Gramlee is one of the newest sponsors of Daily Writing Tips. When they contacted me a while ago I was glad to accept them aboard, mainly because I think that they provide a useful service for both individuals and companies that want to make sure their text pieces are grammatically sound and clearly written. A while ago I was exchanging some emails with Rushang, the founder of the service, and we thought about running an interview to explain what they do, and to talk about general writing tips. He agreed to, and below you will find it. 1. What is Gramlee, and why should people use it? Gramlee is a web-based editing and grammar check service that everyone can use. It’s like having a personal copy editor who can magically make your writing technically accurate and professional. Anyone with an Internet connection can tap into the expertise offered by professional editors. Our editors revise documents to better match the specific prose, style, and flow that the writer is trying to portray. We check for grammar, spelling, punctuation, structure, brevity, and overall readability and professionalism. 2. Can you give us examples of who uses Gramlee and how they’ve benefited from the service? Bloggers are avid Gramlee users.   Many people have amazing ideas that they want spread through their blogs, but they fear that their writing skills aren’t professional enough to show to the world.   Small business owners also rely on Gramlee. They use it to edit everything from marketing, sales, and business documents to internal emails and memos. Job hunters who want to get an edge over other applicants use Gramlee to guarantee their cover letters and resumes are grammatically sound and professional. Having a professional and accurate resume is critical in today’s economic environment where each job can have an overwhelming number of applicants. We also have many users from non-English-speaking countries. They depend on Gramlee to make their writing professional so their businesses can compete. These are just a few of the people who use Gramlee. Short stories, business plans, manuscripts, presentations – we edit them all. Our motto is: if it’s written, we can edit it. 3. Can you share some of the interesting (or funny) Gramlee pieces you’ve received from customers? What types of things do you typically see? Since people use Gramlee for both personal and business writing, we get pieces that span the entire spectrum from serious to outright hilarious. In fact, we just launched a Twitter feed about some of the more interesting topics we get: twitter.com/gramlee One of the most inspiring Gramlees I’ve read was a letter written by a girl to her boyfriend. She was breaking up their relationship because she felt her boyfriend didn’t understand or value the meaning of love. In her letter, she explained what love meant to her and the value it carries in the scheme of life. The letter was so heartfelt and honest that we asked the customer if we could share it with fellow editors as inspiration. Recently, we received a Gramlee where a student was writing a college application letter for medical school. The student was raised in a rural area in a foreign country. He explained how his family found an abandoned baby in a wooden box floating in the river. His family adopted the baby. The student explained how this experience marked the beginning of his passion of attending to the needs of others. 4. Can you give our readers a Top 5 list of the most common grammatical and writing errors that you’ve seen? 1. Punctuation is one of the most misunderstood elements of writing. You’d be surprised how many people are completely in the dark about when to use commas and where to place them. 2. Apostrophes. (It’s vs. its; they’re vs. their vs. there) 3. i.e. in place of e.g. (The abbreviation â€Å"i.e.† officially means â€Å"that is.† The abbreviation â€Å"e.g.† means â€Å"for example.†) 4. Of in place of have. (â€Å"Could of† should be written as â€Å"could have†) 5. Tense confusion. People inadvertently switch from present tense to past tense throughout their writing. Keeping things consistent seems to be a challenge for many. 5. Why do computers fail miserably at proofreading and copy editing? Computers lack the â€Å"human element.† The human element to the editing process involves understanding who the audience is, what tone or purpose the writing serves, and how to best frame and structure the writing. A software-based editing solution just can’t provide this. For example: 1. He come form the kitchen. 2. He came from the kitchen. Try typing Sentence 1 into Microsoft Word and run the spell / grammar check. It fails to find the mistakes. A real editor, however, will instantly catch this error. Now, let’s say you’re writing a horror story. Let’s take the same example and see how a real editor would edit your writing. Original: He came from the kitchen. Revised: He entered quietly through the kitchen. The revised sentence establishes a more descriptive visual for the audience based on the context of the document – in this case, a fictional horror story. 6. How has the conversational style of writing that takes place in social media environments like Twitter and Facebook impacted the overall quality of writing? People rely more on abbreviations and shorthand instead of professional prose. This isn’t really anyone’s fault; today’s digital medium is built around quick and seamless exchange. My only concern is that people are becoming illiterate in the art of writing. Acronyms and emoticons can never replace the impact a well crafted message leaves. 7. What’s the single most important writing tip that you can give people? Two tips: proofread using drafts, and space out the time between your drafts. Never produce just one draft that you submit as a final version. Even the best writers make mistakes. This is because our minds are not really wired to multi-task. We can only accurately do one thing at a time. The first draft of any piece of writing involves getting thoughts and ideas on paper, not ensuring that grammar rules are followed or the writing is completely professional. Make sure to take a break between each draft you work on. The time away from the document will help your mind â€Å"purge and reset.† Once you have a clear mind, you’ll be able to approach your content with an entirely new perspective. You will also find mistakes that you previously overlooked, or come up with better ways to write something. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:When to Capitalize Animal and Plant Names15 Types of DocumentsHow Long Should a Synopsis Be?

The Meaning and Origin of Morales

The Meaning and Origin of Morales Surnames can tell us a lot about our family and where they came from. In some languages, surnames reference families occupations or kinship with other families. Sometimes surnames can even point to the particular town or region of a country that a family hails from. Finding out what your name means and where it originates from can be a fun start to exploring your genealogy. You can start here with the name Morales which is a very common among Hispanic people. The common Hispanic Morales surname has several possible derivations: A topographical surname was given to someone who lived near a mulberry or blackberry bush, from mora,  meaning mulberry or blackberry. The es ending indicates a patronymic surname, so more specifically the name Morales means son of Moral, or son of someone who lived near a mulberry or blackberry tree.A name used to indicate someone from Morales, the name of several Spanish towns. While Morales is the 94th most common surname in the United States and the 16th most common Hispanic surname. The name originates from Spanish but is also common in Portuguese as well.   Alternate surname spellings of this common name are Moralez, Moral, Moreira, Mora, and Morais. Where Do People With the Morales Surname Live? According to WorldNames publicprofiler, individuals with the Morales surname are most commonly found living in Spain and Argentina. In Spain, the surname is most prevalent in the Canary Islands. In Argentina, the surname is most common in the Cuyo region. However, people with this surname can live anywhere in the world.   Famous People with the Surname Morales Erik Morales - professional American boxerEsai Morales - American TV and film starLeo Morales - holds the world record for  deep-diving  with a disabilityEvo Morales -  Bolivias first Indian president Genealogy Resources for the Surname Morales 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Morales Family DNA ProjectThe Morales Family Project currently has 38 members working together to find common heritage through sharing of genealogical information and DNA testing. Anyone with a variant spelling of the Morales surname is also welcome to join. Morales Family Genealogy ForumSearch this popular genealogy forum for the Morales surname to find others who might be researching your ancestors, or post your own Morales query. FamilySearch - MORALES GenealogyExplore over 3.4 million historical records and lineage-linked family trees for individuals with the Morales surname and its variations, including census records, vital records, military records, church records, and more. MORALES Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Morales surname. Search the archives  or post a question about your own Morales family research. DistantCousin.com - MORALES Genealogy Family HistoryExplore a variety of free databases and genealogy links for the last name Morales.

On Maximising Profits Essay Example | Topics and Well Written Essays - 1500 words

On Maximising Profits - Essay Example The desire to maximise profits does not form a clear and unique behaviour prescription. Enke (1965, p.54) adds that consequently, the economist cannot make individual-firm predictions in the short run.1 When the future outcomes of present decisions are uncertain, motivation does not constitute a criterion for each entrepreneur. To clarify motivation and criterion, Enke (1965, p.53) provides the following extreme gambling example. Suppose that one gambler might be given a hundred dollars and is told to make a single bet at a roulette table and "maximise profits" whereas another player might similarly be given one hundred dollars but then to "maximise losses." If they are obedient, both gamblers will play a number than a colour because, if they are ever to secure the maximum profits and maximum losses that they respectively seek, the longest odds provide profits or losses at the highest rate; if they both played a colour, they would be acting that is inconsistent with their instructions. Unless people have beliefs concerning the likelihood of certain future events occurring, a specific motivation cannot provide them with criterion for selecting one alternative from one another. The economist cannot predict how an entrepreneur will act if the economist does not know the entrepreneur's assessments of future pr obabilities (Enke 1965, p.55). Baumol (1961, p.193) also provides an example as to why the profit-maximising assumption does not hold for all firms. A small firm that is run by its owner may seek to maximise the proprietor's free time subject to the constraint that his earnings exceed some minimum level, and, indeed, there have been cases of overworked businessmen who, on medical advice, have turned down profitable business ventures. According to Anthony (1965, p.61), if a firm is to maximise its profits, the businessman must set a price such that the marginal revenue equals the marginal cost. This means that as a minimum he must be able top estimate the demand at all prices and the marginal cost at all volumes, and he must further estimate the extent to which demand is interdependent with cost because of advertising and other order-getting expenditures. In practice, states Anthony, is a "fantastically" [emphasis mine] difficult task, so difficult that is rarely attempted in practice. In Anthony's words: "who can accurately estimate the demand for a product at even one price" Another critic of the profit maximising firm is the "denigration" of the importance of managerial activity or to imply that it is without significant difficulties. Baumol (1993, p.3) defines the manager as the individual who oversees the ongoing efficiency of the continuing processes. In its generic and simplest form, the theoretical firm must choose among alternative values for a small number of rather well-defined variables: price, output, perhaps advertising outlay, and occasionally, a few others. The firm is then to perform a mathematical calculation which yields the optimal (profit maximising) values for all of its decision variables that the theory declares the firm's vector of decisions. Until there is such a shift in one of the relationships that define the problem, the firm is taken to replicate

( No topic ) Lab Report Example | Topics and Well Written Essays - 500 words

( No topic ) - Lab Report Example Automata can be described as whimsical themed or mechanical device that is constructed to act as if by its own power. Sometimes they are referred to as mechanical toys or kinetic art. Automata are marvelous machines that use most of the mechanical processes which can be found in almost every modern machine. They are powered through the use of a hand crank that turns a drive shaft which may include cranks, cams, cam followers, ratchets, levers, linkages, pushrods or gears. These mechanical systems are used in power transmission to transmit the input of rotary motion into outputs of linear, rotary, reciprocal or oscillatory motion. All these combined inputs and outputs lead to a cause and effect relationship that is used to make the automaton to move. In modern times, the design and creation of automata is related to the same principle mechanics involved with the design of robotics. The relationships in the input and output motions is critical to the designer. The automata, as researched and done by Paul Spooner and as displayed in the Cabaret Mechanical Theatre, shows that from as early as 1960s, the idea of automata has been in existence and has been improved since then. The period 1860 to 1910 is known as the golden age of automata. During this period many small family based companies of Automata makers thrived. Contemporary automata continue in the footsteps of the earlier inventors rather than technological sophistication. These contemporary automata are represented by the works of the Cabaret Mechanical Theatre in U.K, Dug North and Chomick in the U.S. some mechanized toys developed during the 18th and 19th centuries are automata made with paper. Despite the relative simplicity of material. Paper automata require a high degree of technical

Dell Goes Back to its PC Roots Essay Example for Free

Dell Goes Back to its PC Roots Essay Dell is a computer company that made its name by first selling personal computers directly to customers through their website, catalogs, and over the phone. As time passed, Dell expanded into related product lines while battling aggressive rivals such as Hewlett Packard and Apple, striving to be the number one consumer brand in the United States. Despite considerable research and marketing investment, Dell’s strategy to expand into other related product lines did not succeed, and the company was forced to regain its focus on PC sales. This case includes the steps taken by Dell to uphold its legendary PC roots. Key Marketing Issues †¢Brand – A name, term, design, symbol, or other feature that identifies one marketer’s product as distinct from those of other marketers. Dell is shining up its brand by improving customer service, which is especially important as PC sales grow more slowly throughout the industry and competitors dig in to defend market share. †¢Early Adopters – People who adopt new products early, choose new products carefully, and are viewed as â€Å"the people to check with† by later adopters. Dell is not looking to pioneer revolutionary new lines for early adopters, but has gone back to their PC roots, emphasizing related home office products. †¢Innovators – First adopters of new products. †¢Line Extensions – Development of a product that is closely related to existing products in the line but is designed specifically to meet different customer needs. Over the years, Dell has expanded into related product lines while battling rivals, hoping to obtain larger revenues. †¢Product Line – A group of closely related product items viewed as a unit because of marketing, technical, or end-use considerations. Over the years, Dell has expanded into related product lines while battling aggressive rivals, hoping to derive an ever-larger portion of revenues and profits from a wider mix of products for use beyond the home office. †¢Product Mix – The composite, or total, group of products that an organization makes available to customers. Dell has returned to its PC roots, emphasizing computers and laptops, inkjet and laser printers, networking equipment, and related products for home office use, after the failure of their consumer electronics strategy. †¢Product Life Cycle – The progression of a product through four stages: introduction, growth, maturity, and decline. Dell introduced the Dell Digital Jukebox and Dell Music Store to compete with Apple’s iPods and iTunes store. However, Apple had so much momentum that Dell was forced to discontinue its own brand of music players. Personal Case Analysis I learned that Dell first made is name selling personal computers directly to customers through its website, catalogs, and phone orders. With a long history of marketing technology-based products, Dell has become a well-known U.S. brand. Despite considerable research, Dell’s attempt to enter the lucrative $100 billion world of consumer electronics did not succeed. Although Dell faces intense competition from other consumer electronics companies, they never stop looking for new ways to shine up its brand by improving customer service, an especially important step as PC sales grow more slowly throughout the industry and competitors dig in to defend market share. Case Questions 1-Why would Dell not pioneer revolutionary new products for innovators and early adaptors the way its competitor Apple does? According to wsu.edu, an early adaptor is a person who quickly adopts something new-usually a technological innovation. Our text defines innovators as first adopters of new products. Today Dell has gone back to its PC roots, emphasizing computers and laptops, inkjet and laser printers, networking equipment, and related products for home and office use. Because of its’ failed attempts to launch new products, the company is not looking to pioneer revolutionary new lines for innovators or early adopters. Instead it adds new features to products with a proven market, finds ways to make production more cost effective, and seeks to distribute both Dell and non-Dell products as efficiently as possible. 2-In what stage of the product life cycle do personal computers appear to be? How does this explain Dell’s attempt to expand into consumer electronics? According to answers.ask.com, a product’s life cycle describes the stages products experience when introduced to the market. There are four general stages including: introductory stage, when marketers raise awareness of the product; growth stage, when increase in market share is sought; mature stage, when producers of the product have maximized market share and minimized costs and the decline stage, when competitors entering the market erode market share and profits begin to decline (anwers.ask.com). The stage that Dell’s personal computers appear to be in is the maturity stage. With a long history of marketing technology-based products, Dell has become a well-known U.S. brand. Their management saw the brand as a strength to exploit in marketing new flat-screen televisions, tiny digital music players, and other non-computer products. Dell launched its consumer electronics items just as major technological developments were roiling the industry and changing how consumers buy and use such products. Dell was caught in the crossfire of intense competition. At the start of the consumer electronics initiative, the company introduced the Dell Digital Jukebox and the Dell Music Store, putting it on a competitive collision course with Apple’s popular iPods and iTunes store. Dell discontinued its brand and has been reselling products made by Samsung and other manufacturers. This allows Dell to satisfy customer demand for certain for consumer electronics without incurring the high cost of research and development. 3-How far can Dell widen its product mix without hurting the company’s credibility? For example, what might be the impact of new products such as Dell motorcycles or Dell frozen pastries? According to enotes.com, the product mix of a company, which is generally defined as the total composite of products offered by a particular organization, consists of both product and individual products. A product line is a group of products within the product mix that are closely related, either because they function in a similar manner, are sold to the same customer groups are marketed through the same types of outlets, or fall within given price ranges. Over the years, Dell has become a popular U.S. brand, which was viewed as a strength to emerge into the market of new flat screen televisions, digital music players, and other products. Although Dell did a considerable amount of research and development to make these products a success, the strategy did not succeed. For this reason, Dell should not attempt to widen its product mix, because it has been proven that doing so will hurt the company’s creditability. Dell motorcycles or Dell frozen pastries would definitely hurt the company’s creditability, because they are known as a number one computer company. Dell should continue to develop and emphasize computers, printers, and other home office related products to maintain its creditability. Conclusions For Dell to continue to successfully market to its consumers and uphold its legendary PC roots and name brand, they must develop the optimal product line by understanding buyers’ goals. The product life cycle is also an important concept to make sure the introduction, alteration, and termination of a product are timed and executed properly, helping to better maintain profitable products and drop unprofitable ones. Although Dell does not pioneer revolutionary new products for innovators and early adopters the way its competitors does, they stand strong in the PC market. Line extensions, however, are used to successfully take market share from competitors.

Thesis on a Tale of Two Cities :: essays research papers

Charles Dickens’s voice varies from being sympathetic with the revolutionaries, to a feeling of discord with their method of revolting. A Tale of Two Cities revolves around the French revolution and the tension in England. Dickens gives the tale of a family caught in the conflict between the French aristocracy and radicals. In the course of the book, the family handles extreme difficulty and obscurity. Dickens’s neutrality, though sometimes wavering from side to side, is apparent throughout each book in the novel.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Throughout the book, Dickens portrays his objectivity between the classes through a series of graphic descriptions. For example, the horrid events that occur when the Marquis murders the child is a time when Dickens most definitely favors the rebels. Dickens’s attitude when Jacques kills the Marquis is that justice has been supplied. There is a definite tone of approval in his voice after these actions. On the other hand, Dickens’s attitude towards the mutineers is not always one of endorsement. When the activists nearly kill Gabelle and burn the Chateau, Dickens’s attitude changes from one of approval to one of disbelief. His disposition is almost one of sorrow for all the beauty being carelessly destroyed. As the reader can see, Dickens’s opinion varies greatly in accordance to the portion of the story the person is reading.   Ã‚  Ã‚  Ã‚  Ã‚  Possibly, to find the clearest image of Dickens’s neutrality, the reader needs to gain a larger view of the tale.  Ã‚  Ã‚  Ã‚  Ã‚  As the reader sees a broader picture, a pattern emerges. Dickens, in each book, gives the tale in favor of the different parties, showing his indifference to the outcome of each party. Thus while the reader may form feelings towards the revolutionaries, Dickens stays unmoved by both causes and relates the story accordingly. This way of showing Dickens’s apathy once again proves that Dickens is only partial to either side in certain portions of the book.   Ã‚  Ã‚  Ã‚  Ã‚  Perhaps the clearest illustration of Dickens’s neutrality is located in the very first sentence of the novel. He shows his neutrality through the description â€Å"It was the best of times, it was the worst of times . . .(7).† This unusually comparative sentence single-handedly starts the book with a feeling of un-bias. In the final chapter of the book, six carriages carry â€Å"the days wine† (people) to La Guillotine to be be-headed (374). In this passage, Dickens shows his remorse for what is done. He gives hint that the common-folk were once a good people who are perverted by the aristocracy, and given the same conditions will be perverted again.

Why I do it

It was a freezing cold morning in Farnham. I thought to myself ‘Why am I out of bed at this time on a Saturday morning?' My question was answered merely two minutes later as I managed the trick which I have been trying for the last week, a ‘topside sunny day.' ‘Nice man, nice,' was the call from the bench as I looked over at my friend Mark who was giving me the thumbs-up as I came swiftly out of the trick. I skated over to the bench lazily and took a seat next to Sam, Mark and Henri. ‘What time is the comp tomorrow?' I asked them. ‘Nine am bright and early,' replied Sam whilst getting up to skate over to the grindbox and attempt another amazing trick. ‘I know I need practice for the competition but skating at eight o'clock on a Saturday morning in the freezing cold is a bit too much,' I moaned as I put on another jumper. ‘You wanna go street for a bit?' asked Mark as he took off his skate and started fiddling with the laces. ‘Where are we gonna go? The sixth form college is too far, we're not allowed in Lidls and Redgrave rail is still wet from that rain during the night,' I complained. As I said this I was mostly thinking of my stomach, as I hadn't any breakfast yet. ‘You fancy going to Wimpy?' ‘I'm still banned,' said Sam almost proudly as he glided back to the bench having just done a perfect ‘topsoul.' Henri was being strangely quiet and he suddenly stood up, picked up his bag and said ‘well you can wait outside then.' Mark stood up sharply ‘as long as I can get some hot food I'm not bothered where it is.' On the way to Wimpy I thought constantly of the upcoming competition that was getting ever closer. As I imagined what it would be like to have about thirty or forty people stare at me for ten minutes butterflies suddenly came to my stomach and made me feel nervous and uncomfortable. I gripped my bag a little tighter with my freezing fingers and wished I had had the sense to bring the gloves I bought the day before. As I entered Wimpy I could feel the warmth of the deep-fat fryers and hear the voices of the Turkish men who worked there. We took a seat in the smoking section and looked at the menu. ‘Man I hate being able to see pictures of the food on the menu. It just makes it look pathetic when it arrives because it never looks the same,' said Mark miserably. ‘Just decide what you want and order I'm starving,' I told him as I had already decided on a large Wimpy breakfast consisting of sausage, bacon, eggs, tomatoes, beans and toast. ‘Can you add a toasted teacake to that?' I asked the waiter as I gave my order. I wolfed down the breakfast, even though I don't like tomatoes, and lit a cigarette. ‘Is anyone else nervous about the competition tomorrow?' I asked trying to hide the fact that I still had butterflies in my stomach despite having finished my breakfast. ‘No it's not big deal just think of it as another game of IYMTA. It's only really us, Ben, Carl and James that are entering anyway so there's not a lot of competition.' As Mark said this he was lazily puffing on a cigarette and leaning back on his chair. IMYTA is a game that we play where we skate against each other. It stands for I Match Your Trick Association. It is an annual competition involving professional skaters from around the world where one person does a trick and then everyone else has to do the same trick or they are given a letter. When you have all five letters you are out of the game. We played this regularly and hearing Mark put it like that I felt more relaxed about the competition. ‘Yeah I guess,' I replied as I leant back on my chair feeling relaxed for the first time since I heard about the competition. ‘I' m off home to get some sleep, I might come out later on,' I said as I left the restaurant. I skated to the bus stop feeling good and made it just in time to catch the 9:40 bus. When I arrived home I went straight upstairs, undressed and fell into bed. I fell asleep almost instantly as I hadn't had any sleep the previous night and was still tired from school on Friday. I dreamt of the competition. It was a warm, sunny day and it had just started. I smiled as I dropped in on the big ramp to go for my first big trick. I jumped, and as I was flying through the air I grabbed my feet and pulled them behind me then released them and landed perfectly to go up the other ramp and do a perfect 540 degree spin. The crowd was cheering and the judges were going wild. I skated round the entire park and did a 900-degree spin on the biggest ramp. I was about 9 feet in the air and I leant forward too much. My front wheels hit the ramp and I landed on my face. It hurt so much. I heard an ambulance somewhere in the distance but it was distorted somehow. It sounded more and more like a phone ringing. ‘Ian. Ian wake up you have a phone call!' I woke with a start. My heart leapt. It was a dream I realized. I stood up and put on my dressing gown trying to tell myself it was just a dream and that that wouldn't happen. My stomach had butterflies again. I took the phone from my mum. ‘Hello?' I said groggily. ‘What are you still doing in bed? The competition is half an hour away!' said Mark urgently. ‘What?! It's tomorrow stop joking around,' I said as I checked my watch. 3Sun it said. Oh my God I thought. I slept right through. ‘I will be there don't worry,' I mumbled quickly and hung up. I ran upstairs, threw my clothes on and picked my bag up. I half-fell down the stairs in my haste and put my skates on. As I flew down the hill towards Farnham skatepark I had the feeling I had forgotten something important. It was as cold as the previous day but I had no time to be cold. I skated faster. I arrived at the skatepark five minutes later out of breath and threw my bag down. ‘Where have you been?' asked Sam. ‘In bed,' I answered quickly and I went straight to the biggest ramp and started warming up. I was skating quite well, I managed to spin a 540 and land but then I tried to ‘Truespin topside pornstar' and my feet missed the right spot and before I knew what happened I was lying on the floor. I got straight back up and thought to myself ‘this is not going to beat me.' I skated hard for another 15 minutes before the announcer had finished setting up his equipment and announced that the competition was about to start. It was the BMX'S category first so I had a twenty-minute break before I had to skate again. I rolled lazily over to the bench where my friends were sitting, sat down and lit a cigarette. ‘Why do they have to have a BMXers competition anyway?' asked Mark indignantly. ‘There's only five of them.' ‘Because it gives us something to laugh at,' retorted Henri. I couldn't join in their jokes and laughter. I was too busy thinking about the trick I had been working on for two weeks. A bio flip. To do it I had to do sort of a front flip but instead of going over my head and landing forwards, I had to throw myself over my right shoulder and land backwards. I had only tried it twice and never landed it. None of the others knew I had been trying it or that I even planned to attempt it. The BMX competition was cut short because of an injury and the announcer told all the rollerbladers to make their way to the ramps. I hastily threw my cigarette to the floor and skated up the ramp. As I stood at the top of the ramp I looked around at the people in the crowd. There were so many. ‘You have 15 minutes,' came the voice over the speaker. ‘Go!' I jumped into the ramp and immediately went into a four foot high ‘mute grab' over the funbox and neatly stalled on the other ramp. My heart jumped as I went back down the ramp backwards and did a 360 spin over the funbox. I was skating better than I had skated in a long time and I had a moment where my butterflies and doubts had gone and I was just confident. This was it. I dropped in on the smaller ramp and did a 180 spin over the funbox so I could go backwards into the trick. I could see a photographer in the front of the crowd aim his camera at me. I went up the ramp backwards and threw myself as hard as I could over my shoulder. For a second it was like time stood still. I had pulled my legs in so that I was like a ball in the air. I brought my legs back round so I could land near the bottom of the ramp. Suddenly it felt like I was going to spin too much and land on my knees. But somehow I managed to lean back a tiny bit and land on my feet and roll away. The crowd were shouting and the photographer was going mad. I could hear the announcer shouting ‘He's done it, he's done it.' Mark and the others had stopped skating to watch my bio flip but Mark had come over and shook my hand and said ‘nice one.' The others were standing with their mouths open as if they had never seen a bio flip before. Henri skated up to me and said ‘I never thought you would do that.' It suddenly occurred to me as the speakers told me that I had come first that this is why I do it.

Scenarios Review Activity

Jones' students brings err a thank-you gift, she feels her heartbeat pick up and thinks how wonderful she feels as she experiences the joy Of receiving the gift. 4. At the end of her junior year, Susie is registering for classes for her last year of high school. She decides to register for an entire schedule of less-than-challenging elective classes, thinking to herself that everyone can get an A in those classes, so I'll blend right in. 5. John gets his exam score back in AP Psychology, sees the A+ he earned, and as his heartbeat picks up and his breathing speeds he feels an overwhelming life and excitement at his hard work paying off. . After running a marathon and burning an immense amount of calories, Jorge goes to Buffalo Wild Wings and eats fifty chicken wings and an order of potato wedges, downing 5 glasses of water. He probably? 7. Philip is a rather uptight person (what personality type is ), who is now suffering congestive heart failure due to years of compounding life prob lems, including financial trouble, marital struggles, and a high-stakes career with the federal government. 8.Josses decides to pursue a career in law because she understands it, she's good at it, but it still presents a challenge, rather than pursuing medical degree due to her struggles in science classes. 9. Michael Phelps has decided to come out of retirement and work to become the best swimmer he can possibly be at the next summer Olympics (as long as he can stay away from drugs and alcohol :-)) 10. While watching Paranormal Activity 38 , Franks heart pounds, he starts to sweat, and his pupils dilate, then he feels as scared as he's ever felt in his life. KEY instinct 1 .When touched on the cheek, newborn baby Nolan turns his head ND opens his mouth to receive the potential food. Moscow s- physiological 2. Every afternoon, in her first grade classroom, Mrs.. Jones gives students a snack so that they aren't hungry and can focus better on their learning. Two-factor 3. When one of Mrs.. Jones' students brings her a thank-you gift, she feels her heartbeat pick up and thinks how wonderful she feels, when she then experiences the joy of receiving the gift. Low-achievement motivation 4. At the end of her junior year, Susie is registering for classes for her last year of high school.She decides to register for an entire schedule of less-than- challenging elective classes, thinking to herself that everyone can get an A in those classes, so I'll blend right in. Cannon-Bard 5. John gets his exam score back in AP Psychology, sees the A+ he earned, and as his heartbeat picks up and his breathing speeds he feels an overwhelming relief and excitement at his hard work paying off. Drive-Reduction 6. After running a marathon and burning an immense amount of calories, Jorge goes to Buffalo Wild Wings and eats fifty chicken wings and an order of Toto wedges, downing 5 glasses of water.

The differences between ADD and ADHD essays

The differences between ADD and ADHD essays In 1905, a German physician named Herinrich Hoffman, who wrote the tale Struwel Peter about a child with ADHD. Impulsivity and inattention are more likely to have serious problems at home and at school. (Baren, M. 1994) There are two types of Attention Disorders. The first type of disorder is Attention Deficit Disorder and the second type is Attention Deficit Hyperactivity Disorder. ADD is a neurobiological disorder. Researchers believed that chemicals in the brain that may be not working properly cause the symptoms of ADD. The two most common characteristics in teenagers with ADD are inattentive and implusive at times. Although all children may be inattentive or implusive at times, those with add have them more frequently. In addition, to there impulsivity and inattention are more likely to have problems at home and school. Another characterics with this disorder is that the children will become underachievers in school. (Quinn, P. 1997) The second type of ADHD is also a Nero chemical disorder that is genetically transmitted. Poor parenting, lack of motivation, character weakness, stupidity, or even psychological problem, does not cause this disorder. This disorder generally affects three areas of people behaviors. Those three areas are attention, impulsivity, and even hyperactivity. Researchers studies show 30 to 70 percent of children have been diagnosed with ADHD will continue to have them well into their adult life. Sometimes this disorder is not discovered until the early teen years. This is often true to those individuals with attention decifit disorder who do exhibit overactivity or behavior problems. (Hallowell, E. 1994) The accurate diagnosis of ADHD obtained through evaluations and parent-child interviews. There are no laboratory measures to perform such as blood or urine screens. It is essential to measure ADHD correctly because of the other problems such as bipolar disorder, anxiety, or even dep...

How To Grow Your Email List With Lindsey Morando From HelloBar

How To Grow Your Email List With Lindsey Morando From HelloBar Marketers usually have many goals- sometimes too many. And lets not forget about these Key Performance Indicators (KPIs). As marketers, we can measure so much, but what should we focus on to influence real growth? There are several specific lead indicators that marketers can measure that ultimately influence revenue growth: Website visitors, email subscribers, marketing qualified leads, sales qualified leads, and customers. Today, were talking to Lindsey Morando, director of marketing at Hello Bar, which is dedicated to helping marketers build their email list. In this episode, learn why your community of email subscribers is your most valuable asset as a marketer. You’ll get advice on conversion tactics, as well as how to create lead magnets and content upgrades that turn Website visitors into subscribing fans. Definition of List Building: Creating, building up, and cultivating a community of people who have a common interest that you can support and offer a solution People are 40% more likely to sign up for your email list than social media; 73% of companies report that email marketing is their top ROI channel Generate traffic to Website to convert visitors into email subscribers; look at SEO efforts, social media, and where your ideal client is to be in front of them Traffic Building Tips: Joint training, tutorial videos, and Webinars get people to know, like, and trust you; speak at events to increase brand awareness Convert traffic into email subscribers by understanding users and whats going to get them to take action; see where people are going on your site using analytics Pop-ups and lead captures sometimes get a bad rap; its because youre not presenting the right message, at the right time, to the right people Content upgrades are a lead capture within a blog post it’s a pattern interrupt; quizzes, challenges, and games also work well When building an email list develop a plan and schedule based on why someone would want to join your list; provide content that brings value to your community First email should welcome people, share your story, and introduce you; can include a video or downloadable First Email List: Start with people you know; let them know what to expect, what youre going to share, and what value youre going to provide with a call to action Links: Hello Bar Marie Forleo ConvertKit Bonjoro Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Lindsey Morando: â€Å"Having a tool is one part of the battle, but the other part is to know how to use the tool and know how to be a marketer and be able to be successful in this digital world.† â€Å"I see it as creating and cultivating a communityyour tribe of people, people that have a common interest that you can support and provide a solution to.† â€Å"Ive always found email to be the most valuable because it is a direct contact. I think its so valuable because you actually have direct access to it and its your community.† Dont just show up when you have something to sell. Show up all the time consistently, giving your people what they need, and whats going to allow them to be successful.†

Interview Assignment Example | Topics and Well Written Essays - 500 words - 7

Interview - Assignment Example However, just last month, she experienced the most upsetting ethical problem of her life. She got involved into a romantic relationship with one of her students. In the beginning of the interview I courteously asked her to narrate the events that happened prior to the final confrontation with the college administration. At first she was timid and embarrassed, and I had to assure her many times that all the information she will disclose will remain confidential. She then gave in. Her first statement was: â€Å"You know being a single mom is not easy. It is very difficult and at times you really want to quit. So when I met a student, who was older than me and already a successful businessman, I was tempted.† She told me that they dated secretly until their relationship became deeper and deeper. â€Å"I couldn’t get out, you know, of the mess. I know what I’m doing is wrong professionally, but what could I do, my toddler needs to eat, and this was the only way I know at the moment that can help both of us†, she says. However, they were not able to keep the relationship for so long because her co-teachers as well as the students and school staff noticed the passionate, affectionate interaction between them. She was summoned to the college dean’s office to talk about the matter and she was given only two options, either she resigns or persuades the student involved to enroll in another school. She was given enough time to choose and in the end she decided to resign. She is now working as a lecturer in another community college, and never did she again cross the boundary of professional teacher-student relationship. She also believes that her former school treated her ethical dilemma justly. She admits that it was her fault because she did not acquaint herself fully with the ethical codes of the school. As explained by Infantino and Wilke (2009), teachers usually do not obtain sufficient guidance from the

FEASIBILITY REPORT ON A CALL DIRECTORY SUPPLIER Research Paper

FEASIBILITY REPORT ON A CALL DIRECTORY SUPPLIER - Research Paper Example Therefore, the Reens Nigria Limited will purely sell directional information to its customers. Nonetheless, the information is intended to change very moment; thus, the company has considering running or operating on state of heart information providing service that will ensure that the customer is provided with accurate information (Dowling and Reinke 47). Additionally, the same information devises shall ensure that the customer never fails to be informed on their concern. Notably, the company will deal with professionals who will be able to multitask, in this sense they will be able to provide the customers with all the information that they require only on a one call service. Moreover, the company intends to tell on providing entertainment information including information clients on what movies are scheduled in their cinema halls. The Reens Nigria Limited intends to make its services affordable to its entire customer. Notably, it call service number 07009009000 will cost a custom er N30 per minute of call. The calls will be on second billing and will be available for customers using landline phones as well as mobile phones. The company’s head office is physically on the Plot 6A Tecee Drive, in the Ehoru Estate along School Road, Elelenwo, and Port-Harcourt of the Rivers State. The call center agents are expected to be friendly and accommodative of the clients’ questions and concerns of their directions; below are some images expected of our call center agent. Pictures retrieved from http://www.canstockphoto.com/images-photos/callcenter.html. Pictures a, b, c, e, f, and g show our clients at work while d shows the network of client that each of our call service employee can service with 59 minutes. Notably, pictures a, b, e, f, and g show how workers at the call center will be verifying clients’ information for accurate information delivery. Introduction Many people usually seek information concerning place, transport systems, and enterta inment services. Most of this information is usually available at the disposal of persons seeking such information. Therefore, it will be quite advantage to the clients and persons seeking such information. However, it will be vital for the Reens Nigria Limited to seek the use of numerous technologically related business ventures that will help it ensure that it has all the information that the client may require. It should be noted that failure to provide sucking formation needed by the client will be deemed as a failure on the delivery of the company and this may lead to bad reputation; thus, affecting the functionality and profitability of the company (Dowling and Reinke 72). The Reens Nigria Limited aims at providing local and to certain level, long distance telephone services. Therefore, it must seek the consultation and collaboration of advanced technologies in the communication sectors that include wireless communication services, fiber optics, internet, and satellite service s. Additionally, since Reens Nigria limited is not only encompassed with providing geographical information only, but also entertainment information services, Reens Nigria Limited must incorporate cable TV systems to help it in providing the entertainment services. The use of high speed internet will never be an option but a must thing for the Reens Nigria Limited (Abels and Klein 132). It is through such speedy internet services that it can access Google maps among other GPR services to provide information to the customer without delay. It should be not

Contractual terms and conditions Case Study Example | Topics and Well Written Essays - 750 words

Contractual terms and conditions - Case Study Example There existed a breach of this legal duty and that he sustained personal or property injury ( Rush & Ottley, 2006, p. 79). The standard of care determines whether an individual is guilty or not guilty of negligence. However, the degree of care varies according to a case. According to the case of Thorton v Shoe Lane Parking (1971) relates to the above case. Despite the numeral notices around the premises where the plaintiff was parking his car, held that the defendant was guilty. Even though the plaintiff contributed partly to the happening of the accident he relied on the exemption clause that he was not aware of the notices put by the defendant. Thus, the plaintiff should be paid damages as he suffers personal injury. The defendant contributed to the negligence by breaching the duty of care ( Rush & Ottley, 2006, p. 80). In addition, following the case of Interfoto Picture Library Limited v Steletto Visual Programmes Limited (1988), the court held that nothing had been done to attra ct attention of third party. Therefore, the company ought to have extended its responsibility by creating notices in strategic places and clearly pointing out of the underlying risks if any. Through this, firm will be able to avoid liabilities should an accident occur ( Rush & Ottley, 2006, p. 80). ... The effect of breach of contract always gives the plaintiff the right to file a legal suit to claim for damages. For example, in the case of Poussard v Spier the court held that Poussard breached the contract as she was needed to perform from day one. Similarly, in this case the defendant failed to honor his part of the promise causing injuries to the plaintiff. The court will then determine the amount that should be paid to the plaintiff since it is not a liquidated contract. The defendant though not a fault of his own to fail to deliver the machine inflicted injury to the plaintiff making him to loss business (Stone, 2013, p. 254). Very Clean Laundry made their intention to the Commercial Machine Industry stating that it urgently required a new boiler. This could enable it to serve its firm and growing market. Therefore, Commercial Machine Industry had a legal duty to supply the machine within a reasonable time. This did not happen until it was five months later. As a result, the c ompany becomes liable for breach of contract. Very Clean Laundry were justified to request for compensation, and relied on this fact, to go ahead to assume more contracts. As a result, it suffered loss because it could not secure a larger dyeing contract. In addition, the business incurred daily business as customer contract could not be executed. Under the law of contract, it provides that when a person breaches a contract the injured party should seek legal compensation in a court of law (Stone, 2013, p. 256). Reference Stone, R. (2013), The Modern Law of Contract,New York: Routledge. Case Study 3 Under the law of contract, there are two terms that ought to be

Impact of Transport Costs on Housing Decisions

Impact of Transport Costs on Housing Decisions This study will emphasise on the effect of transportation cost towards the decision of housing location. The case study will be held in Bandar Saujana Putra, Selangor. This study will be using the quantitative methods to further study the effect of transportation cost towards the decision of housing location. Background In the search for lower cost housing, working families often locate far from their place of work and this will resulting in the increasing of their transportation costs and commute times. However, for many such families, the transportation costs exceed their housing costs. According to Bernstein (2001), affordability has never been just about housing cost, it is actually the interaction between housing and transportation cost that provide more meaningful measure of affordability. Hence, choosing a location-efficient neighbourhood near transit, services and jobs, families can reduce monthly household expenses. This study will emphasise on the model of land use and prices formulated by Von Thunen in 1826, a German economist. The theory concentrates on difference in relative transport costs in different types of agricultural production. According to J. Harvey (1997), he made assumptions that a boundless flat and featureless plain over which natural resources and climate are distributed uniformly and there is a central market for the area. Furthermore, he also assumed that the farmer used uniform horse and cart transport facilities to this central market, and different foods can be grown, but since these differ in bulk, the cost of transporting them to the market also differs. For each type of product, transport cost varies directly and proportionately with distance from the central market. However, the receipts from cultivation of one hectare of land are the same for all types of product. Given by these assumptions, it pictures the rent-paying capacity as a function of transport cost and the distance from the market. As distance from the market increases the total costs are raised by the increased cost of transport of the cultivation product. However, this study will relates this theory with the decision of housing location of the case study in Bandar Saujana. It will examine whether the theory match the pattern of the housing location in regards with the transport cost. Bandar Saujana Putra is a new self-contained township located in Sepang Selangor. The township launched the first phase of the development in 2004, has an easy access to the town centre using ELITE Highway. Its easy access to the town made Bandar Saujana Putra an ideal for the case study as the resident able to travel to the respective location of their needs. Statement of Problems: The township of Bandar Saujana Putra is located approximately 20km from the centre of Kuala Lumpur and the residents enjoy an easy access via ELITE Highway. However, how the transportation cost is plays a role in determining the decision to reside in Bandar Saujana Putra? Furthermore, does the Von Thunen theory explain the pattern of location theory in the case of Bandar Saujana Putra? Objectives of Study: The main objective of the study is to examine the effects of transportation cost towards the decision of housing location. The second objective of the study is to examine whether Von Thunen theory match the pattern of location theory in Bandar Saujana Putra. Scope of Study: The study is confined to the areas of Bandar Saujana Putra, Selangor since it is located approximately 20 km away from city centre and easily accessible. The respondent of the questionnaire are limited to the residents of Bandar Saujana Putra and analysis as well as findings from the rental and property price will be used to accomplish the objectives mentioned above. The difficulty and limitation for the study arise when distributing the sample questionnaire and to get the feedback from the respondents. There will be situation where the respondents that have been approached will not or hesitate to give cooperation to the sample questionnaire. Research Methodology: The study would be done in an analytic manner. The information that is needed to examine the issue will be obtained from primary and secondary data. Primary Data: Primary data refers to the first-hand data, which required data collection. For this study, it will mainly involve in the distribution of questionnaire to the residents of Bandar Saujana Putra. The analysis will also be done according to the study areas in order to examine the transport cost of the residents. The question will be in objective manner administered to arrive to the objectives of the study. Secondary Data: The second method is secondary data which will mostly comprise of data collection through references of such as relevant books, journal, conference paper, newspaper and magazine articles and also online references. The data will also obtain from the economic text book which further explained the theory related to the study. Significant of Study: It is hoped that the anticipated outcome of this study can benefit the government especially the Town Planners in determining the structure of local city plan. While planning for housing development and also commercial hub, the developer and town planners have to consider the factors of distance and transportation as these two related closely to the affordability factor of a household. Secondly, this study will also benefit the house buyer in determining the location of the house as the distance and transportation cost is concern. The study will enlighten as how the location factors of property affects the daily budget of a household. The study also points to the importance of infill development that expands the supply of affordable housing in inner city and older suburban neighbourhoods that have good access to traditional job centres; the development of more affordable housing near transportation hubs and suburban employment centres. Lastly, the study intends to benefit the students as it will open up more discussion regarding the issue. Further research can be done to improve the findings of this study and hopefully it will beneficial towards the knowledge of the students. Organisation of Study: This study will consist of five chapters where the first chapter provides a brief concept and overview of Von Thunen theory that will be discussed further in the Literature Review. The first chapter consist of the introduction of the study and also statement problem that initiates the study. The first chapter also explained on the limitation faced on doing the study and the significance of this study. Meanwhile, the second chapter will discuss on literature review related to the study. It will mainly focus on the concept of the dynamic of Von Thunen theory in relation of the property market. The next part of the chapter will look further on the theory of urban economic and the formulation of the theory towards the locational decision. It will further strengthen the understanding of the theory based on the literature reviewed. Chapter three will discuss further on the methodology used in obtaining the information for the study. The quantitative methods of distributing questionnaire will be discussed further as well as the qualitative research methods used in the study. The qualitative research of collecting, analyzing, and interpreting data is by observing the current market trend. This chapter will further emphasise on the case study chosen which is Bandar Saujana Putra, Selangor. The fourth chapter of the study will shows the analysis of the data collected previously. Information and data that is obtained from the survey of the market rental will be further detailed in this chapter using the appropriate graphs and diagrams. The analysis of the findings is further discussed in relation to the patterns of economic rent in the market. The last chapter will conclude the analysis of the findings and draws the recommendation of the further study to compliment this research. It will also determine the confirmation of the objectives of this study as well as the holistic achievement of the study. Chapter 2: Literature Review Introduction: This chapter will explain further on the previous literature and writing in regards of the urban land use in general and Von Thunen theory of locational decision. Other than that, this chapter will also discuss on the limitation of the theory as well as the formulation of the theory. Background: Urban land use comprises two elements; the nature of land use which relates to which activities are taking place, and the level of spatial accumulation which indicates their intensity and concentration. Central areas compared to peripheral area have a high level of spatial accumulation and corresponding land uses such as retail while peripheral areas, on the other hand have lower levels of accumulation. In addition most economic as suggested by Gordon (2005), social or cultural activities imply a multitude of functions, such as production, consumption and distribution. These functions take place only at specific locations and are part of an activity system. Therefore activities have a spatial imprint whereby some are routine activities as they occur regularly and are thus predictable, such as commuting and shopping. Others are institutional activities that tend to be irregular, and are shaped by lifestyle for example sports and leisure, by special needs for example healthcare. Still others are production activities that are related to manufacturing and distribution, whose linkages may be local, regional or global. In short, the behavioural patterns of individuals, institutions and firms have an imprint on land use and the representation of this imprint requires a typology of land use, which can be formal or functional: Formal land use: The representations are concerned with qualitative attributes of space such as its form, pattern and aspect and are descriptive in nature. Functional land use: The representations are concerned with the economic nature of activities such as production, consumption, residence, and transport, and are mainly a socioeconomic description of space. Residential accommodation: The stock of residential accommodation varies from multi-storey flat near the city centre, through back-to-back terrace houses and then semi-detached, to detached houses often standing in spacious ground. This stock of residential accommodation reflects decisions taken at some time in the past because of the building costs rule out the choice of new construction for a substantial part of the population. If the residence is to compete land away from other uses then sites would have to be developed to higher densities in or near the position of greatest accessibility than elsewhere, because sites in that area provide optimum location for higher order uses such as offices and retailing. According to Smith (1997), there is a relationship between a persons income, his place of residence and his place of work, although the correlation is not fixed, for individuals differ in the proportion of their incomes they choose to spend on accommodation. An individual, according to Cunningham (1999), seeking to maximise utility, must weigh his desire for access to his place of work against various possible combinations of commuting costs and accommodation prices and his other desires for urban contacts and amenities. Incomes will determine how far a households residence preference can be indulged. With differing preference consumers in the same group of income may demand different type of accommodation. On the other hand, those desiring contacts furnished by near central locations have the advantage of lower transport cost but frequently have to sacrifice certain site amenities. Where persons of unlike incomes lives at distances where they incur the same commuting costs then the person with the highest income will occupy the best accommodation, and so on. Urban Land Use: Commercial land use according to Faraday (1997) and supported by Lean (2001) involves relationships with its supplier and customers as it support the claim that land use in both formal and functional representations implies a set of relationships with other land uses. A level of accessibility to both systems of circulation must be present because relationships with suppliers will dominantly be related with movements of freight; relationships with customers would include movements of people. Since each type of land use has its own specific mobility requirements, transportation is one of the factors of activity location and is therefore associated intimately with land use. Within the urban system each activity occupies a suitable, but not necessarily optimal location, from which it derives rent. Transportation and land use interactions mostly consider the retroactive relationships between activities, which are land use related, and accessibility, which is transportation related. These relationships often have been described as a chicken-and-egg problem since it is difficult to identify the triggering cause of change; do transportation changes precede land use changes or vice-versa? Urban transportation aims at supporting transport demands generated by the diversity of urban activities in a diversity of urban contexts. A key for understanding urban entities thus lies in the analysis of patterns and processes of the transport / land use system. This system is highly complex and involves several relationships between the transport system, spatial interactions and land use: Transport system: It will consider the set of transport infrastructures and modes that are supporting urban movements of passengers and freight. It generally expresses the level of accessibility. Spatial interactions: It will consider the nature, extent, origins and destinations of the urban movements of passengers and freight. They take into consideration the attributes of the transport system as well as the land use factors that are generating and attracting movements. Land use: It will consider the level of spatial accumulation of activities and their associated levels of mobility requirements. Land use is commonly linked with demographic and economic attributes. Accessibility: Accessibility evaluates the net economic costs of moving persons and goods between one place and another place. It is, therefore, not only concerned with the distance to be travelled between two places but, more important, with the time taken to travel that distance, i.e., with all the factor costs in any journey (Lean , 2001). However, accessibility does not affect solely the real costs incurred by movement but also the real benefits derived. The residential demand for urban land also depends upon accessibility but the capital sum a residential user pays to obtain a site represents a money evaluation of the satisfaction to be derived from that site. According to Goddall (2001) residential demand depends upon utility or satisfaction and the residential user seeks that the site which allows him to maximise his utility. Thus, for the residential user travelling, whether to work, to shops, or for pleasure, represent a disutility and each person wishes to minimise these disutilities such as the time and money costs of travelling. Disutilities would be minimised if a residential user located himself on a site with a high degree of accessibility, so residential use would compete with business uses for accessible site. However, for a residential there are certain amenities considerations involved in the choice of site which confer satisfaction/utility upon the user. The amenity value of a site depends upon factors not readily assessable in financial terms such as space, quiet, fresh air, etc. According to Wardour (1997) the choice of a residential site is, in many cases, a compromise because the desire to minimise travelling disutilities demands a relatively accessible, therefore central site, whereas the quest for amenity leads towards less accessible sites some way from the city centre. Greater amenity can usually be achieved by accepting additional travelling disutility. Urban Land Use Model: Von Thunen Ring Model: The relationships between transportation and land use are rich in theoretical representations that have contributed much too geographical sciences. Several descriptive and analytical models of urban land use have been developed over time, with increased levels of complexity where all of them involve some consideration of transport in the explanations of urban land use structures according to Carter (1995). However, this study will emphasise on the oldest land use theory by Johann Heinrich Von Thunen. According to Rodrigue (2000) modern location economics began with Von Thunen (1826). Being the first to develop a basic analytical model of the relationships between markets, production, and distance he too looked upon the agricultural landscape as the purpose in this study. The relative costs of transporting different agricultural commodities to the central market determined the agricultural land use around a city. The most productive activities will thus compete for the closest land to the market and less productive activities will be located further away. The model has a set of basic assumptions which reflects agricultural conditions around a city in the early 19th century: Isolation: There is one isolated market in an isolated state having no interactions (trade) with the outside. Ubiquitous land characteristics: The land surrounding the market is entirely flat and its fertility uniform. Transportation: It is assumed there are no transport infrastructures such as roads or rivers and that farmers are transporting their production to the market using horses and carts. Transportation costs are dependent of the type of commodity being transported to the market as well as the distance involved. Comparison of the relationships between production cost, the market price and the transport cost of an agricultural commodity is explained thoroughly as follows: R = Y(p-c) Yfm R = Rent per unit of land. Y = Yield per unit of land. p = market price per unit of yield. c = Average production costs per unit of yield. m = Distance from market (in kilometers or miles). f = Freight rate per unit of yield and unit of distance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Carter (1995) further explained that all agricultural land uses are maximizing their productivity (rent) whereby in this case it is dependent upon their location from the market (Central City). Discourse community of farmer play significant role as they are to maximize his profit which is simply the market price minus the transport and production costs. The most productive activities such as gardening or milk production or activities which cost higher in transportation (firewood) are located near to the market. The above figure provides an overview of Von Thunens agricultural land use model with the basic assumptions being applied such as isolation, ubiquity, and transportation. It can be divided into two parts: The pure isolated state over an isotropic plain (left). In this case, the model takes a shape of perfect concentric circles. The potential impacts of modified transport costs (a navigable river) and the presence of a competing center (right). The relationships between agricultural land use and market distance are very difficult to establish in the contemporary context. Von Thunen primary objective was to determine the relationship between the intensities and type of agricultural production and the available markets. The physical and cultural complexities however, led him to disregard the variations in a large number of environmental and social conditions. Instead, he made seven basic assumptions, which formed the core of the theory. The ideal site consisted of completely rational (optimising) economic behaviour, an isolated state, a single central city, settlement in village far away from the city centre, and a racially homogeneous population, uniform topography, uniform climate and soil fertility, and a relatively uniform and primitive transportation cost according to Griffin (1968) and later supported by Rodrigue (2001). Sinclair (1966) however noted that Von Thunen primary concern was to discover and examine the laws which governed the pattern of agricultural land use existing in his time and within his experience. His dominant recognition was the land use pattern depended upon competition between various types of agriculture for the use of particular piece of land. The controlling factor in this competition was Economic Rent as defined here the return of investment in the land. Later it is sopported briefly by Rodrigue (2001) that form of land providing the greatest Economic Rent would make the highest bid for the land and displaced all others. The facts that transport cost increased with distance and they imparted a spatial variation to Economic Rent become an eye opener to Von Thunen whom later comes to realise that transportation costs were a primary factors determining Economic Rent. Hence, Economic Rent from any one land use can be expressed as a function of a distance from the market. Limitation of the Theory: In constructing the model complicating factors were assumed away, providing a laboratory in which the interplay between a small number of essential causal influences and their relations with certain effect could be studied. In particular this model provided a mechanism in which changing technical and economic inputs could be linked with evolving geographical patterns of production according to Samuelson (1983) and Linehan (2003). The attraction was thus, that the theory simplified the world by concentrating on the effects of one primary variable, transportation costs, on the location of agricultural production. Von Thunen himself accomplished this by creating the idea of the economic margin. In his view, land use areas were bounded by margins where one use became more cost-effective than another. Given von Thunens thesis, Peet, (1987) could attempt to explain how these factors may have changed historically and explain changes in the location of production. The uses of Von Thunen model, or derivatives of it, continue to this day among quantitative geographers for example, Wang and Guldmann (1997); Hill and Smith (1994); Linehan (2003). Even in 1966, however, the limitations of the model were accepted. Gaston (1997) followed by Linehan (2003) for instance admits Von Thunens analysis is basically descriptive rather than normative and does not explain changes over time or the possible effects of economies of scale. Despite this, Smith (2000) promotes the model because it made marginal economics geographical. In the years since these limitations in particular the fact that Von Thunen ignored changes over time have often been mentioned, but the model survives in importance in the minds of geographers and is a main subject of beginning economic geography courses. The most likely reason for this is that Von Thunen rings actually appear to exist in many cases. For instance, cities are often surrounded by a dairy ring. Von Thunen rings are one of the few very easily understandable models in geography that truly appear to explain a pattern in the world, even if the model is primarily descriptive and does not give much idea a bout how exactly this pattern came to be or what might happen to it in the future. Harvey made this argument in Social Justice and the City (1997), arguing that social scientists are attracted to models such as the Isolated State because they appear to be empirically relevant. Barnes (1998), following Haraway (1997). Latour (1987) and Linehan (2003), comments on the manner in which von Thunens model, in particular the concentric zone diagram showing agricultural land use rings of decreasing intensity with distance from the city, has been fetishized within economic geography. Barnes (1998) argues, based on the work of Barnbrock (1997) and Harvey (1997) that Von Thunens concept of the frontier wage, the just reward for work done that, if paid, would ensure worker harmony, leads to a more complete understanding of Von Thunens work. This sense of harmony was also Von Thunens vision of the isolated state in general, constructed not just an isolated state, but an ideal one. The rings were less a description of how the world is, but how it should be once social harmony was realized. The idea that the isolated state was not just descriptive but also prescriptive is emphasized by Barnbrock (1997), who writes that for von Thunen the Isolated State is the true representation of the final end mankind should strive for. He further quotes von Thunen, who states in the Isolated State we have in mind only the final goal. Harvey points out, however, that this was an essentially conservative goal. Through the imposition of the frontier wage and a more harmonious land use pattern, class conflict and social polarization would be minimized within German society. The lesson learned by neo-classical economists, Harvey argues, was that economic science could seek and spell out principles of social harmony without appeal to the political economy of the spatial fix. The use of Von Thunens ideas within geography highlights the conflicts within a discipline that strives both to find regularity in the world and to explain the patterns seen in specific places. The Isolated State theory is attractive because it one of the few easily understood location theories for which empirical examples can be easily drawn. Of course, these examples are never absolutely correct and often seem overly simplistic. Barnes (1998) analysis of Von Thunen and the social construction of Von Thunens theory within economic geography particularly help understand the use of Von Thunen within agricultural economics supported by Watson (2005). The idea that Von Thunens theories were not just descriptive but also prescriptive more closely parallels the attitudes of the agricultural economists, who were searching not just to describe land use but often also to restrict it in order to build a more harmonious dairy economy. Formulation of the Theory towards Locational Decision: In an attempt to test the hypothesis that market forces largely allocate the supply of sites among the alternatives uses within the urban area, Von Thunens agriculture land use model is adapted. The rising transportation costs explain the differentials rent among homogenous site as stated in the theory explained by Moss (2001). Understood the accessibility within an urban market will be at maximum at the city centre; the assumptions of a competitive market and a homogenous site will be given. As far as transport and commuting cost is concern the accessibility tend to decrease when distance from the market centre increases. Moss (2001) concluded that firms and households have no intentions to change location and ceteris paribus because profits and other objectives are maximised. Next output is optimal and the maximum efficiency of the city as a productive unit is realised. In fact, the resulting structure of land uses reflect institutional arrangement such as zoning ordinance, transportation system and policies of financial institutional as well as the competitive ranking of the city, i.e. its economic base. The location of firms and households within this structure depends heavily upon competitive bidding for specific sites since rent differentials result market forces require from each site that rent resulting from maximum utilisation or highest and best use. Maximum economic rent occurs at the market centre because the supply of sites and average transportation and commuting costs for the local market are least according to Seyfried (1963).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Seyfried (1963), followed by Linehan (2003) also suggested that the wages and interest are among production costs and they are assumed to be independent of location, but transportation costs rise as distance increases which later cause the rent, the surplus of gross revenue over production costs, decline proportionately. The supply of sites, i.e., more and larger land unit, increases with the distance from centre. Therefore competing user of sites will locate relative to their economic rent potential so that a structure of site values relative to location results from market forces. This structure of urban land market can be visualised as a rent or value surface; the market centre is the apex which is the point or area of highest site value. In the other word, rent decline with distance so do the value and land uses too change. If sites of equal value are related, the iso-value lines or contours are a function of site rent o r value. Thus the spatial structure of land uses or the urban land market at a moment of time can be shown by the rent or value function or gradient. Conclusion:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The chapter on literature has discussed the concept of urban land use, the linkage between urban land use and the Von Thune theory, limitation on the theory as well as formulation of Von Thunen theory. The following chapter will discuss on the methodology of the study used in gathering all the information needed. CHAPTER 3: RESEARCH METHODOLOGY: Introduction: This chapter discusses in details the research methodology, which ensured that the objectives of the study can be achieved in a proper way. An appropriate research methodology application may avoid deviation against the objectives and gives clearer understanding on how the study is to be carried out. Validity of the research data and reliability of measurement will affect the practical research and accuracy of the result. Thus, the research methodology is directly connected to objective and problem statement of research. The second part of this chapter will go into details of the case study of Bandar Saujana Putra, Selangor. According to Yin (2003) a case study design should be considered when: the focus of the study is to answer how and why questions; you cannot manipulate the behaviour of those involved in the study; you want to cover contextual conditions because you believe they are relevant to the phenomenon under study; or the boundaries are not clear between the phenomenon and context. Research Design: Research design can be classified into exploratory research and conclusive research. Exploratory research design is mostly in qualitative nature while conclusive research design is in quantitative nature. It is more focus on the collecting data from primary or secondary data. It also involves in many qualitative data collection techniques such as focus groups and depth interview (Shukla, 2008). Qualitative data collection will provide a lot of information, however it also hard to interpret from the data collection. Meanwhile, qualitative case study is an approach to research that facilitates exploration of a phenomenon within its context using a variety of Impact of Transport Costs on Housing Decisions Impact of Transport Costs on Housing Decisions This study will emphasise on the effect of transportation cost towards the decision of housing location. The case study will be held in Bandar Saujana Putra, Selangor. This study will be using the quantitative methods to further study the effect of transportation cost towards the decision of housing location. Background In the search for lower cost housing, working families often locate far from their place of work and this will resulting in the increasing of their transportation costs and commute times. However, for many such families, the transportation costs exceed their housing costs. According to Bernstein (2001), affordability has never been just about housing cost, it is actually the interaction between housing and transportation cost that provide more meaningful measure of affordability. Hence, choosing a location-efficient neighbourhood near transit, services and jobs, families can reduce monthly household expenses. This study will emphasise on the model of land use and prices formulated by Von Thunen in 1826, a German economist. The theory concentrates on difference in relative transport costs in different types of agricultural production. According to J. Harvey (1997), he made assumptions that a boundless flat and featureless plain over which natural resources and climate are distributed uniformly and there is a central market for the area. Furthermore, he also assumed that the farmer used uniform horse and cart transport facilities to this central market, and different foods can be grown, but since these differ in bulk, the cost of transporting them to the market also differs. For each type of product, transport cost varies directly and proportionately with distance from the central market. However, the receipts from cultivation of one hectare of land are the same for all types of product. Given by these assumptions, it pictures the rent-paying capacity as a function of transport cost and the distance from the market. As distance from the market increases the total costs are raised by the increased cost of transport of the cultivation product. However, this study will relates this theory with the decision of housing location of the case study in Bandar Saujana. It will examine whether the theory match the pattern of the housing location in regards with the transport cost. Bandar Saujana Putra is a new self-contained township located in Sepang Selangor. The township launched the first phase of the development in 2004, has an easy access to the town centre using ELITE Highway. Its easy access to the town made Bandar Saujana Putra an ideal for the case study as the resident able to travel to the respective location of their needs. Statement of Problems: The township of Bandar Saujana Putra is located approximately 20km from the centre of Kuala Lumpur and the residents enjoy an easy access via ELITE Highway. However, how the transportation cost is plays a role in determining the decision to reside in Bandar Saujana Putra? Furthermore, does the Von Thunen theory explain the pattern of location theory in the case of Bandar Saujana Putra? Objectives of Study: The main objective of the study is to examine the effects of transportation cost towards the decision of housing location. The second objective of the study is to examine whether Von Thunen theory match the pattern of location theory in Bandar Saujana Putra. Scope of Study: The study is confined to the areas of Bandar Saujana Putra, Selangor since it is located approximately 20 km away from city centre and easily accessible. The respondent of the questionnaire are limited to the residents of Bandar Saujana Putra and analysis as well as findings from the rental and property price will be used to accomplish the objectives mentioned above. The difficulty and limitation for the study arise when distributing the sample questionnaire and to get the feedback from the respondents. There will be situation where the respondents that have been approached will not or hesitate to give cooperation to the sample questionnaire. Research Methodology: The study would be done in an analytic manner. The information that is needed to examine the issue will be obtained from primary and secondary data. Primary Data: Primary data refers to the first-hand data, which required data collection. For this study, it will mainly involve in the distribution of questionnaire to the residents of Bandar Saujana Putra. The analysis will also be done according to the study areas in order to examine the transport cost of the residents. The question will be in objective manner administered to arrive to the objectives of the study. Secondary Data: The second method is secondary data which will mostly comprise of data collection through references of such as relevant books, journal, conference paper, newspaper and magazine articles and also online references. The data will also obtain from the economic text book which further explained the theory related to the study. Significant of Study: It is hoped that the anticipated outcome of this study can benefit the government especially the Town Planners in determining the structure of local city plan. While planning for housing development and also commercial hub, the developer and town planners have to consider the factors of distance and transportation as these two related closely to the affordability factor of a household. Secondly, this study will also benefit the house buyer in determining the location of the house as the distance and transportation cost is concern. The study will enlighten as how the location factors of property affects the daily budget of a household. The study also points to the importance of infill development that expands the supply of affordable housing in inner city and older suburban neighbourhoods that have good access to traditional job centres; the development of more affordable housing near transportation hubs and suburban employment centres. Lastly, the study intends to benefit the students as it will open up more discussion regarding the issue. Further research can be done to improve the findings of this study and hopefully it will beneficial towards the knowledge of the students. Organisation of Study: This study will consist of five chapters where the first chapter provides a brief concept and overview of Von Thunen theory that will be discussed further in the Literature Review. The first chapter consist of the introduction of the study and also statement problem that initiates the study. The first chapter also explained on the limitation faced on doing the study and the significance of this study. Meanwhile, the second chapter will discuss on literature review related to the study. It will mainly focus on the concept of the dynamic of Von Thunen theory in relation of the property market. The next part of the chapter will look further on the theory of urban economic and the formulation of the theory towards the locational decision. It will further strengthen the understanding of the theory based on the literature reviewed. Chapter three will discuss further on the methodology used in obtaining the information for the study. The quantitative methods of distributing questionnaire will be discussed further as well as the qualitative research methods used in the study. The qualitative research of collecting, analyzing, and interpreting data is by observing the current market trend. This chapter will further emphasise on the case study chosen which is Bandar Saujana Putra, Selangor. The fourth chapter of the study will shows the analysis of the data collected previously. Information and data that is obtained from the survey of the market rental will be further detailed in this chapter using the appropriate graphs and diagrams. The analysis of the findings is further discussed in relation to the patterns of economic rent in the market. The last chapter will conclude the analysis of the findings and draws the recommendation of the further study to compliment this research. It will also determine the confirmation of the objectives of this study as well as the holistic achievement of the study. Chapter 2: Literature Review Introduction: This chapter will explain further on the previous literature and writing in regards of the urban land use in general and Von Thunen theory of locational decision. Other than that, this chapter will also discuss on the limitation of the theory as well as the formulation of the theory. Background: Urban land use comprises two elements; the nature of land use which relates to which activities are taking place, and the level of spatial accumulation which indicates their intensity and concentration. Central areas compared to peripheral area have a high level of spatial accumulation and corresponding land uses such as retail while peripheral areas, on the other hand have lower levels of accumulation. In addition most economic as suggested by Gordon (2005), social or cultural activities imply a multitude of functions, such as production, consumption and distribution. These functions take place only at specific locations and are part of an activity system. Therefore activities have a spatial imprint whereby some are routine activities as they occur regularly and are thus predictable, such as commuting and shopping. Others are institutional activities that tend to be irregular, and are shaped by lifestyle for example sports and leisure, by special needs for example healthcare. Still others are production activities that are related to manufacturing and distribution, whose linkages may be local, regional or global. In short, the behavioural patterns of individuals, institutions and firms have an imprint on land use and the representation of this imprint requires a typology of land use, which can be formal or functional: Formal land use: The representations are concerned with qualitative attributes of space such as its form, pattern and aspect and are descriptive in nature. Functional land use: The representations are concerned with the economic nature of activities such as production, consumption, residence, and transport, and are mainly a socioeconomic description of space. Residential accommodation: The stock of residential accommodation varies from multi-storey flat near the city centre, through back-to-back terrace houses and then semi-detached, to detached houses often standing in spacious ground. This stock of residential accommodation reflects decisions taken at some time in the past because of the building costs rule out the choice of new construction for a substantial part of the population. If the residence is to compete land away from other uses then sites would have to be developed to higher densities in or near the position of greatest accessibility than elsewhere, because sites in that area provide optimum location for higher order uses such as offices and retailing. According to Smith (1997), there is a relationship between a persons income, his place of residence and his place of work, although the correlation is not fixed, for individuals differ in the proportion of their incomes they choose to spend on accommodation. An individual, according to Cunningham (1999), seeking to maximise utility, must weigh his desire for access to his place of work against various possible combinations of commuting costs and accommodation prices and his other desires for urban contacts and amenities. Incomes will determine how far a households residence preference can be indulged. With differing preference consumers in the same group of income may demand different type of accommodation. On the other hand, those desiring contacts furnished by near central locations have the advantage of lower transport cost but frequently have to sacrifice certain site amenities. Where persons of unlike incomes lives at distances where they incur the same commuting costs then the person with the highest income will occupy the best accommodation, and so on. Urban Land Use: Commercial land use according to Faraday (1997) and supported by Lean (2001) involves relationships with its supplier and customers as it support the claim that land use in both formal and functional representations implies a set of relationships with other land uses. A level of accessibility to both systems of circulation must be present because relationships with suppliers will dominantly be related with movements of freight; relationships with customers would include movements of people. Since each type of land use has its own specific mobility requirements, transportation is one of the factors of activity location and is therefore associated intimately with land use. Within the urban system each activity occupies a suitable, but not necessarily optimal location, from which it derives rent. Transportation and land use interactions mostly consider the retroactive relationships between activities, which are land use related, and accessibility, which is transportation related. These relationships often have been described as a chicken-and-egg problem since it is difficult to identify the triggering cause of change; do transportation changes precede land use changes or vice-versa? Urban transportation aims at supporting transport demands generated by the diversity of urban activities in a diversity of urban contexts. A key for understanding urban entities thus lies in the analysis of patterns and processes of the transport / land use system. This system is highly complex and involves several relationships between the transport system, spatial interactions and land use: Transport system: It will consider the set of transport infrastructures and modes that are supporting urban movements of passengers and freight. It generally expresses the level of accessibility. Spatial interactions: It will consider the nature, extent, origins and destinations of the urban movements of passengers and freight. They take into consideration the attributes of the transport system as well as the land use factors that are generating and attracting movements. Land use: It will consider the level of spatial accumulation of activities and their associated levels of mobility requirements. Land use is commonly linked with demographic and economic attributes. Accessibility: Accessibility evaluates the net economic costs of moving persons and goods between one place and another place. It is, therefore, not only concerned with the distance to be travelled between two places but, more important, with the time taken to travel that distance, i.e., with all the factor costs in any journey (Lean , 2001). However, accessibility does not affect solely the real costs incurred by movement but also the real benefits derived. The residential demand for urban land also depends upon accessibility but the capital sum a residential user pays to obtain a site represents a money evaluation of the satisfaction to be derived from that site. According to Goddall (2001) residential demand depends upon utility or satisfaction and the residential user seeks that the site which allows him to maximise his utility. Thus, for the residential user travelling, whether to work, to shops, or for pleasure, represent a disutility and each person wishes to minimise these disutilities such as the time and money costs of travelling. Disutilities would be minimised if a residential user located himself on a site with a high degree of accessibility, so residential use would compete with business uses for accessible site. However, for a residential there are certain amenities considerations involved in the choice of site which confer satisfaction/utility upon the user. The amenity value of a site depends upon factors not readily assessable in financial terms such as space, quiet, fresh air, etc. According to Wardour (1997) the choice of a residential site is, in many cases, a compromise because the desire to minimise travelling disutilities demands a relatively accessible, therefore central site, whereas the quest for amenity leads towards less accessible sites some way from the city centre. Greater amenity can usually be achieved by accepting additional travelling disutility. Urban Land Use Model: Von Thunen Ring Model: The relationships between transportation and land use are rich in theoretical representations that have contributed much too geographical sciences. Several descriptive and analytical models of urban land use have been developed over time, with increased levels of complexity where all of them involve some consideration of transport in the explanations of urban land use structures according to Carter (1995). However, this study will emphasise on the oldest land use theory by Johann Heinrich Von Thunen. According to Rodrigue (2000) modern location economics began with Von Thunen (1826). Being the first to develop a basic analytical model of the relationships between markets, production, and distance he too looked upon the agricultural landscape as the purpose in this study. The relative costs of transporting different agricultural commodities to the central market determined the agricultural land use around a city. The most productive activities will thus compete for the closest land to the market and less productive activities will be located further away. The model has a set of basic assumptions which reflects agricultural conditions around a city in the early 19th century: Isolation: There is one isolated market in an isolated state having no interactions (trade) with the outside. Ubiquitous land characteristics: The land surrounding the market is entirely flat and its fertility uniform. Transportation: It is assumed there are no transport infrastructures such as roads or rivers and that farmers are transporting their production to the market using horses and carts. Transportation costs are dependent of the type of commodity being transported to the market as well as the distance involved. Comparison of the relationships between production cost, the market price and the transport cost of an agricultural commodity is explained thoroughly as follows: R = Y(p-c) Yfm R = Rent per unit of land. Y = Yield per unit of land. p = market price per unit of yield. c = Average production costs per unit of yield. m = Distance from market (in kilometers or miles). f = Freight rate per unit of yield and unit of distance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Carter (1995) further explained that all agricultural land uses are maximizing their productivity (rent) whereby in this case it is dependent upon their location from the market (Central City). Discourse community of farmer play significant role as they are to maximize his profit which is simply the market price minus the transport and production costs. The most productive activities such as gardening or milk production or activities which cost higher in transportation (firewood) are located near to the market. The above figure provides an overview of Von Thunens agricultural land use model with the basic assumptions being applied such as isolation, ubiquity, and transportation. It can be divided into two parts: The pure isolated state over an isotropic plain (left). In this case, the model takes a shape of perfect concentric circles. The potential impacts of modified transport costs (a navigable river) and the presence of a competing center (right). The relationships between agricultural land use and market distance are very difficult to establish in the contemporary context. Von Thunen primary objective was to determine the relationship between the intensities and type of agricultural production and the available markets. The physical and cultural complexities however, led him to disregard the variations in a large number of environmental and social conditions. Instead, he made seven basic assumptions, which formed the core of the theory. The ideal site consisted of completely rational (optimising) economic behaviour, an isolated state, a single central city, settlement in village far away from the city centre, and a racially homogeneous population, uniform topography, uniform climate and soil fertility, and a relatively uniform and primitive transportation cost according to Griffin (1968) and later supported by Rodrigue (2001). Sinclair (1966) however noted that Von Thunen primary concern was to discover and examine the laws which governed the pattern of agricultural land use existing in his time and within his experience. His dominant recognition was the land use pattern depended upon competition between various types of agriculture for the use of particular piece of land. The controlling factor in this competition was Economic Rent as defined here the return of investment in the land. Later it is sopported briefly by Rodrigue (2001) that form of land providing the greatest Economic Rent would make the highest bid for the land and displaced all others. The facts that transport cost increased with distance and they imparted a spatial variation to Economic Rent become an eye opener to Von Thunen whom later comes to realise that transportation costs were a primary factors determining Economic Rent. Hence, Economic Rent from any one land use can be expressed as a function of a distance from the market. Limitation of the Theory: In constructing the model complicating factors were assumed away, providing a laboratory in which the interplay between a small number of essential causal influences and their relations with certain effect could be studied. In particular this model provided a mechanism in which changing technical and economic inputs could be linked with evolving geographical patterns of production according to Samuelson (1983) and Linehan (2003). The attraction was thus, that the theory simplified the world by concentrating on the effects of one primary variable, transportation costs, on the location of agricultural production. Von Thunen himself accomplished this by creating the idea of the economic margin. In his view, land use areas were bounded by margins where one use became more cost-effective than another. Given von Thunens thesis, Peet, (1987) could attempt to explain how these factors may have changed historically and explain changes in the location of production. The uses of Von Thunen model, or derivatives of it, continue to this day among quantitative geographers for example, Wang and Guldmann (1997); Hill and Smith (1994); Linehan (2003). Even in 1966, however, the limitations of the model were accepted. Gaston (1997) followed by Linehan (2003) for instance admits Von Thunens analysis is basically descriptive rather than normative and does not explain changes over time or the possible effects of economies of scale. Despite this, Smith (2000) promotes the model because it made marginal economics geographical. In the years since these limitations in particular the fact that Von Thunen ignored changes over time have often been mentioned, but the model survives in importance in the minds of geographers and is a main subject of beginning economic geography courses. The most likely reason for this is that Von Thunen rings actually appear to exist in many cases. For instance, cities are often surrounded by a dairy ring. Von Thunen rings are one of the few very easily understandable models in geography that truly appear to explain a pattern in the world, even if the model is primarily descriptive and does not give much idea a bout how exactly this pattern came to be or what might happen to it in the future. Harvey made this argument in Social Justice and the City (1997), arguing that social scientists are attracted to models such as the Isolated State because they appear to be empirically relevant. Barnes (1998), following Haraway (1997). Latour (1987) and Linehan (2003), comments on the manner in which von Thunens model, in particular the concentric zone diagram showing agricultural land use rings of decreasing intensity with distance from the city, has been fetishized within economic geography. Barnes (1998) argues, based on the work of Barnbrock (1997) and Harvey (1997) that Von Thunens concept of the frontier wage, the just reward for work done that, if paid, would ensure worker harmony, leads to a more complete understanding of Von Thunens work. This sense of harmony was also Von Thunens vision of the isolated state in general, constructed not just an isolated state, but an ideal one. The rings were less a description of how the world is, but how it should be once social harmony was realized. The idea that the isolated state was not just descriptive but also prescriptive is emphasized by Barnbrock (1997), who writes that for von Thunen the Isolated State is the true representation of the final end mankind should strive for. He further quotes von Thunen, who states in the Isolated State we have in mind only the final goal. Harvey points out, however, that this was an essentially conservative goal. Through the imposition of the frontier wage and a more harmonious land use pattern, class conflict and social polarization would be minimized within German society. The lesson learned by neo-classical economists, Harvey argues, was that economic science could seek and spell out principles of social harmony without appeal to the political economy of the spatial fix. The use of Von Thunens ideas within geography highlights the conflicts within a discipline that strives both to find regularity in the world and to explain the patterns seen in specific places. The Isolated State theory is attractive because it one of the few easily understood location theories for which empirical examples can be easily drawn. Of course, these examples are never absolutely correct and often seem overly simplistic. Barnes (1998) analysis of Von Thunen and the social construction of Von Thunens theory within economic geography particularly help understand the use of Von Thunen within agricultural economics supported by Watson (2005). The idea that Von Thunens theories were not just descriptive but also prescriptive more closely parallels the attitudes of the agricultural economists, who were searching not just to describe land use but often also to restrict it in order to build a more harmonious dairy economy. Formulation of the Theory towards Locational Decision: In an attempt to test the hypothesis that market forces largely allocate the supply of sites among the alternatives uses within the urban area, Von Thunens agriculture land use model is adapted. The rising transportation costs explain the differentials rent among homogenous site as stated in the theory explained by Moss (2001). Understood the accessibility within an urban market will be at maximum at the city centre; the assumptions of a competitive market and a homogenous site will be given. As far as transport and commuting cost is concern the accessibility tend to decrease when distance from the market centre increases. Moss (2001) concluded that firms and households have no intentions to change location and ceteris paribus because profits and other objectives are maximised. Next output is optimal and the maximum efficiency of the city as a productive unit is realised. In fact, the resulting structure of land uses reflect institutional arrangement such as zoning ordinance, transportation system and policies of financial institutional as well as the competitive ranking of the city, i.e. its economic base. The location of firms and households within this structure depends heavily upon competitive bidding for specific sites since rent differentials result market forces require from each site that rent resulting from maximum utilisation or highest and best use. Maximum economic rent occurs at the market centre because the supply of sites and average transportation and commuting costs for the local market are least according to Seyfried (1963).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Seyfried (1963), followed by Linehan (2003) also suggested that the wages and interest are among production costs and they are assumed to be independent of location, but transportation costs rise as distance increases which later cause the rent, the surplus of gross revenue over production costs, decline proportionately. The supply of sites, i.e., more and larger land unit, increases with the distance from centre. Therefore competing user of sites will locate relative to their economic rent potential so that a structure of site values relative to location results from market forces. This structure of urban land market can be visualised as a rent or value surface; the market centre is the apex which is the point or area of highest site value. In the other word, rent decline with distance so do the value and land uses too change. If sites of equal value are related, the iso-value lines or contours are a function of site rent o r value. Thus the spatial structure of land uses or the urban land market at a moment of time can be shown by the rent or value function or gradient. Conclusion:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The chapter on literature has discussed the concept of urban land use, the linkage between urban land use and the Von Thune theory, limitation on the theory as well as formulation of Von Thunen theory. The following chapter will discuss on the methodology of the study used in gathering all the information needed. CHAPTER 3: RESEARCH METHODOLOGY: Introduction: This chapter discusses in details the research methodology, which ensured that the objectives of the study can be achieved in a proper way. An appropriate research methodology application may avoid deviation against the objectives and gives clearer understanding on how the study is to be carried out. Validity of the research data and reliability of measurement will affect the practical research and accuracy of the result. Thus, the research methodology is directly connected to objective and problem statement of research. The second part of this chapter will go into details of the case study of Bandar Saujana Putra, Selangor. According to Yin (2003) a case study design should be considered when: the focus of the study is to answer how and why questions; you cannot manipulate the behaviour of those involved in the study; you want to cover contextual conditions because you believe they are relevant to the phenomenon under study; or the boundaries are not clear between the phenomenon and context. Research Design: Research design can be classified into exploratory research and conclusive research. Exploratory research design is mostly in qualitative nature while conclusive research design is in quantitative nature. It is more focus on the collecting data from primary or secondary data. It also involves in many qualitative data collection techniques such as focus groups and depth interview (Shukla, 2008). Qualitative data collection will provide a lot of information, however it also hard to interpret from the data collection. Meanwhile, qualitative case study is an approach to research that facilitates exploration of a phenomenon within its context using a variety of