The Inheritors by William Golding Essay Example | Topics and Well Written Essays - 1000 words

The Inheritors by William Golding - Essay Example The story line of the book mainly portrays the relationship between ancient or pre-historic men and the Homo sapiens. William Golding has made ‘The Inheritors’ even more conspicuous by creating one of the pre-historic men as the protagonist. Readers acquire a proximity to the various aspects of nature by reading the entire story from the view of the primitive man, who is still unknown to the evil form of the world. The Inheritors has brought into light, the imagination of the author, where he brought together primitive humans and modern Homo sapiens. Throughout the story, William Golding has asked his readers an intricate, but relevant question, i.e. â€Å"Is mankind evil?† The entire story has been based on a particular type of pre-historic men, known as the Neanderthals, who lived in a group. One of the adult Neanderthals, named Lok guides us throughout the story according to his knowledge of the world. The story narrates a peaceful and contented life of the Nea nderthals, until some modern men interfere into it and creates the sense of fear in them. The last chapter has been described from the human point of view, wherein they run away from the habitation of these men, taking away a baby Neanderthal with them. The creation of this unique book by William Golding has enlightened the readers with the fact that â€Å"evil† did not exist in human beings when they belonged to the prehistoric times. But, the introduction of modern men in their serene environment changed their views about life extensively. Inherited Violence William Golding has repeatedly concluded in the book that the Neanderthals did not know the meaning of evil and violence, but they were prone to eating dead meat of animals, which is clearly an act of violence as they were feeding on another natural creature. All types of human beings have evolved from animals that are quite callous about violence, so it has always been in the blood of the Neanderthal Homo sapiens as we ll. It has also been alleged that the Neanderthals did not kill animals to feed on them, but history says that man has killed animals to feed on them. These ideas of a non-violent mentality have been produced by the author to formulate a gap between the nearly modern men and the pre-historic ones so that modern men can be blamed at every phase of the book. Existence of Knowledge The discovery of producing fire by rubbing stones was also brought about by primitive Homo sapiens. But, the author posed the Neanderthals to be completely unaware about the world and any kind of discoveries. This is an indirect insult as no other human beings were available to teach the primitive men about any discoveries; their individual knowledge was all the help that they got. The author has put the nearly modern Homo sapiens in the shadows, concluding them as the villains and keeping the Neanderthals in the light of innocence. Man has gained knowledge with time, and the Neanderthals have done so as wel l. Instead, the violence in them has marked the chapters of world history throughout. The partiality of the author towards the primitive men is clearly visible as he has made â€Å"Lok† the protagonist, and devoted only one chapter to the modern Homo sapiens. The view of the modern men has not been given importance at all. Ignoring Science The text created by Golding on the pages of The Inheritors is good for imagination, but it does not have true scientific explanation. A portion of the book quotes â€Å"Lok’s ears spoke to him†, but just before that it has already been mentioned that Lok had actually been sleeping. The personification of Lok’s ears is impressive through literature, but science concludes that sense organs do not possess the ability to

Marketing Research and Segmentation Problem Paper

Marketing and Segmentation Problem - Research Paper Example Therefore, it can be mentioned in a nutshell that the hospital caters to the general people with a wide range of medical facilities. Research A research on the consumers in the area surrounding the hospital would be carried out with the help of Value and Lifestyles (VALS2) and Potential Rating Index by Zip Market (PRIZM). VALS2 This tool for lifestyle analysis makes an endeavor to contour consumers by categorizing into three diverse orientation groups and they are principle oriented, action oriented and status oriented. Each of the categories is believed to be supported by two dimensions and they are resources as well as self-orientation. The orientation groups are then again sub-grouped into eight diverse lifestyle segments. These mentioned lifestyle segments are known as actualizers, fulfilleds or survivors, achievers, believers, experiencers, strivers, makers and strugglers. The medical facility or rather the hospital is assumed to be located in the United States (US) where the po pulation has been learnt to be alienated into three main consumer kinds as previously mentioned. The principle oriented individuals are the ones whose selection for services is presided over by their respective beliefs rather than their requirement for support from other individuals. The selections of the status oriented individuals are supposed to be guided by the support, action along with the views of the other individuals. The action oriented individuals are measured to be those who get stimulated by a desire for physical or even social form of activity, risk bearing and variety (Indira Gandhi National Open University, 2012). The believers and the fulfilleds have been stated to fall under the category of principle oriented individuals. The actualizers, achievers, strivers and strugglers are learnt to belong to the category of status oriented individuals. Lastly, the experiencers and the makers are clubbed in the category of action oriented individuals or segments. Therefore, the application of this particular model would effectively aid in segmenting the market for the needed kind of service (Indira Gandhi National Open University, 2012). PRIZM The other tool for assessing the lifestyle of the individuals for the intended service is the PRIZM. The intention of this mentioned tool is recognized to be the assessment of the geographic regions along with associating them with the consumption pattern. This form of assessment is supposed to be founded on the assertion that lifestyle as well as consumption remains principally guided by the demographic rudiments. An imperative step with regard to this form of assessment is the ascertainment of the proper base definition in order to appropriately match up with the accurate household base (Scarborough Research, 2012). Market Segmentation The target segment or rather the kind of individuals targeted for the medical facility or the hospital would be the principle oriented individuals and the status oriented individual s. The initial category of individuals are learnt to be quite well educated individuals who are either engaged with professional occupations or are retired. This implies that the age group can be ascertained from middle to higher that is from 40 to above 65 years of age. This particular segment would be the appropriate choice as the target patients for the intended medical facility owing to their age group. The individuals belonging